近五年《中国体育报》对我国体育产业报道情况的研究

发布时间：2019-01-26 09:38

【摘要】：随着我国社会经济的发展,体育产业逐渐发展起来,虽然速度尚且不是很快,但势头十足,前景看好。当前,无论是产业领域、产业质量,还是规模都已今非昔比,产业效益显著提高。相较于其他产业,体育产业规模不是很大,但是在整个产业构成中,其也是必不可少的。随着我国经济发展与社会进步,发展体育产业有利于提高人们身体素质,培养人们健康的生活习惯,满足人们多元的体育需求,在丰富人们生活、扩大内需、弘扬传统文化、提高文化竞争力等方面也有积极的作用,是改善民生、促进经济增长、实现“中国梦”的必然要求。近年来,国家制定各种政策促进体育产业的发展,更是将发展体育产业上升到国家战略的新高度。作为历史最悠久的大众传媒之一,报纸在推动我国体育产业发展的过程中发挥着尤为重要的作用,这不但体现在宣传体育相关政策、方针、路线以及推动体育事业发展上,还体现在加强读者对体育事业发展、响应国家体育战略上。但我们也应该看到其存在的诸多缺陷,其中不但包括报道内容失衡、传播异化,还包括功能缺失等。而随着新媒体的发展,其面临的发展环境更为严峻。在这样的情况下,报纸如何转型改革,在体育产业发展中发挥更加积极的作用是当前其工作的重点。本文运用了案例分析法、文本分析法、文献资料法等诸多方法,选取了《中国体育报》为研究对象,通过对其2011年至2015年间报道数据的整理、剖析,描述了其对该领域的影响,并提出了发挥其积极作用,推动产业发展的对策、建议。本文共涉及到六部分:第一部分,这部分研究的是前置性、背景性、基础性内容,涉及到了背景、意义、内容、思路、创新等方面。第二部分,这部分是综述,是关于相关研究情况的整理、汇总、解析,惠及了体育产业相关的理论、研究历程、动态、最新成果等。第三部分,这部分是数据整理、剖析。结合选取报纸的五年数据情况,做了数据汇总、整理,并加以剖析,得出相关结论;第四部分,这部分是问题探讨,主要结合选取报纸,解析了报纸在产业传播中存在的缺陷和问题,并做了成因分析;第五部分,这部分是对策、建议。针对前文所属背景、综述、理论,结合相关问题、缺陷,提出相应的对策、建议;第六部分,这部分是总结、展望部分,顾名思义,涉及到结论、不足、展望等三个方面。
[Abstract]:With the development of our country's social economy, the sports industry develops gradually, although the speed is not very fast, but the momentum is full, the prospect is bright. At present, both industrial field, industrial quality, or scale have been different, industrial efficiency has improved significantly. Compared with other industries, the scale of sports industry is not very large, but in the whole industry composition, it is also essential. With the economic development and social progress of our country, the development of sports industry is conducive to improving people's physical quality, cultivating people's healthy living habits, satisfying people's diverse sports needs, enriching people's life, expanding domestic demand, and carrying forward traditional culture. Improving cultural competitiveness also plays a positive role in improving people's livelihood, promoting economic growth, and realizing the inevitable requirements of "Chinese Dream". In recent years, the state has formulated various policies to promote the development of sports industry, and has raised the development of sports industry to a new level of national strategy. As one of the oldest mass media, newspapers play a particularly important role in promoting the development of sports industry in China, which is not only reflected in the publicity of sports related policies, guidelines, routes and promote the development of sports. Also embodies in strengthens the reader to the sports enterprise development, responds to the national sports strategy. But we should also see its many defects, including not only the imbalance of the content of the report, communication alienation, but also lack of function. With the development of new media, its development environment is more severe. Under such circumstances, how to transform and reform the newspaper and play a more active role in the development of the sports industry is the focus of its current work. In this paper, case analysis method, text analysis method, literature method and so on are used to select China Sports News as the research object. Through the collation of the reported data from 2011 to 2015, the paper describes its influence on this field. And put forward its positive role, promote the development of the countermeasures, suggestions. This paper involves six parts: the first part, this part of the study is prepositional, background, basic content, involving the background, significance, content, ideas, innovation and so on. The second part, this part is a summary, is about the related research situation collation, the summary, the analysis, has benefited the sports industry correlation theory, the research history, the dynamic, the newest achievement and so on. The third part, this part is the data collation, the analysis. Combined with the five year data of the selected newspaper, this paper makes a summary of the data, collates and analyzes it, and draws the relevant conclusions; The fourth part, this part is the question discussion, mainly unifies selects the newspaper, has analyzed the newspaper in the industry dissemination the flaw and the question, and has made the cause analysis; the fifth part, this part is the countermeasure, the suggestion. In view of the background, review, theory, related problems, defects, put forward the corresponding countermeasures and suggestions; the sixth part, this part is a summary, the outlook part, as the name implies, involving three aspects: conclusion, deficiency, prospect.
【学位授予单位】：天津体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05;G212

【相似文献】