国内门户网站2015年亚洲杯足球赛事报道研究

发布时间：2019-01-27 15:24

【摘要】：足球是当今世界第一大竞技运动。大型足球赛事都具有着极大的关注度,也意味着高信息量的需求。随着21世纪我国互联网、移动电子设备等新媒体技术的高速发展,以互联网为载体的门户网站成为了大型足球赛事报道的主力军。在新媒体时代,国内门户网站对大型足球赛事报道的状况如何,门户网站又如何利用好各种新媒体提升赛事报道质量,同时在媒介竞争中占据优势,这些都是十分值得关注的问题。通过案例分析法、文献资料法、内容分析法及调查统计等方法,研究选取2015年亚洲杯足球赛国内门户网站的报道为研究对象,解析当前国内门户网站大型足球赛事报道的现实状况,了解足球赛事受众对赛事报道的意见看法,并提出门户网站不同渠道的赛事报道及传播建议。在新媒体时代,门户网站大型足球赛事报道与过去相比最显著的变化在于它增加了报道渠道。如今,不仅仅是电脑网页端可以浏览赛事报道信息,移动新闻客户端、微博、微信这些新媒体已然成了门户网站大型足球赛事的报道渠道。2015年的亚洲杯中,国内门户网站的报道表现出了视频化的报道形式、专题化的报道模式、新媒体化的报道渠道及深入化的报道内容四方面的特征。从受众角度看,大部分本届亚洲杯国内门户网站的受众满意他们所关注的报道,同时也指出了门户网站赛事报道存在的一些问题,并提出了关于门户网站大型足球赛事报道及传播的策略建议,以期在实践中能够帮助门户网站提升大型足球赛事报道的质量及影响力,同时更好地满足受众的需求。
[Abstract]:Football is the largest competitive sport in the world today. Large-scale football matches have a great deal of attention, but also means a high demand for information. With the rapid development of new media technology, such as Internet, mobile electronic devices and other new media technologies in China in the 21st century, the portals based on the Internet have become the main force in the reporting of large-scale football events. In the new media era, what is the situation of domestic portals reporting on large-scale football events, and how the portals can make good use of new media to improve the quality of coverage of events, and at the same time occupy an advantage in media competition. These are all issues of great concern. Through the methods of case analysis, literature analysis, content analysis and investigation and statistics, this paper selects the report of the domestic portal of the 2015 Asian Cup football match as the research object. This paper analyzes the current situation of the large-scale football match report on the domestic portal website, understands the opinions and opinions of the football match audience on the match report, and puts forward some suggestions for the match report and dissemination through different channels of the portal website. In the new media era, the most significant change in the portals' coverage of large football events compared with the past is that it has increased reporting channels. Today, new media such as mobile news clients, Weibo and WeChat have become portals for major soccer events, not just on the web site. In the Asian Cup in 2015, The reports of domestic portals show four characteristics: video reporting mode, thematic reporting mode, new media reporting channels and in-depth reporting content. From the audience's point of view, most of the audiences of the domestic portals of the Asian Cup are satisfied with the reports they are concerned about. At the same time, they also point out some problems existing in the coverage of the events on the portal website. In order to improve the quality and influence of the large-scale football event reports and meet the needs of the audience in practice, this paper puts forward some suggestions on the report and dissemination of large-scale football events on the portal website in the hope of helping the portal website to improve the quality and influence of the large-scale football event reports in practice.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G206;G843

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