网络视频体育直播场域中的互动行为与体育动员——以腾讯视频2017年“NBA全明星正赛”直播为例

发布时间：2019-07-12 12:42

【摘要】：随着互联网技术的进步和移动终端的普及,网络视频直播逐渐成为了一种非常重要的体育直播方式,相对于传统的电视媒体直播,网络视频直播具有更强的互动性,这种互动性提升了用户的观看质量,也增强了用户的专注度和忠诚度。本文选择腾讯视频2017年"NBA全明星正赛"直播为研究对象,从场域理论的视角出发,采取网络民族志的田野观察研究方法,从演播室、比赛现场和多媒介互动渠道等几个维度去分析网络视频直播中的互动行为,揭示网络视频体育直播的主体关系和运行机制。
[Abstract]:With the progress of Internet technology and the popularity of mobile terminals, network video broadcast has gradually become a very important way of sports live broadcast. Compared with the traditional TV media live broadcast, network video live broadcast has a stronger interaction, which improves the viewing quality of users, but also enhances the focus and loyalty of users. In this paper, Tencent Video 2017 "NBA all-Star Game" is selected as the research object, from the perspective of field theory, the field observation and research method of network ethnography is adopted, and the interactive behavior in network video live broadcast is analyzed from several dimensions, such as studio, competition scene and multi-media interaction channel, so as to reveal the subject relationship and operation mechanism of network video sports live broadcast.
【作者单位】：武汉体育学院新闻传播学院;华中科技大学新闻与信息传播学院;
【基金】：国家社会科学基金项目(15BXW039) 武汉体育学院东湖学者计划资助项目
【分类号】：G80-05;G841

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