Q学院发展战略研究

发布时间：2018-01-05 02:24

本文关键词：Q学院发展战略研究　出处：《中国海洋大学》2012年硕士论文　论文类型：学位论文

【摘要】：Q学院是我国第一所独立设置酒店专业人才培养的高职院校，已走过初期的探索发展及规模扩张阶段，伴随我国高等教育形式的变化已进入了战略规划发展阶段，学院要想继续保持领先地位，，必须制定相应的发展战略。该文采用定量研究与定性研究相结合，应用SWOT分析方法，详细分析了影响和制约Q学院发展外部环境，找出存在的机会和威胁；同时对内部环境进行了分析，确定自身的优势和劣势；根据建立的SWOT模型和相关分析的基础上提出了具体发展战略，并根据发展战略制定出了战略实施措施和保障。该文认为，我国高职教育发展面临着难得的历史机遇，具有良好的发展空间和外部环境，同时，高职院校自身在战略层面存在一定的优势和不足，需要进行深入剖析，利用科学的战略管理方法和系统研究，提出适合高职院校发展的战略选择、发展定位、战略举措和保障。在Q学院案例中，文章研究认为该院以现代服务业特别是酒店业为人才培养的主要面向，应据此制定体现学院特色的发展战略，制定体现酒店业特色、凸显国际化、符合高职人才培养目标的战略愿景。文章结合高职院校的办学特点，贴合Q学院的具体实际，有针对性地从管理改革、专业建设、硬件建设、办学结构、资本运营、科研服务、人才引进、特色建设、校园文化等九大方面，提出了较为具体的，有一定操作性的战略实施计划，并从管理、硬件、资金、组织四大方面着手，构建一个较为完成的战略保障体系，形成了一套相对完成、相互呼应、目标一致、有效协同的发展战略。同时，该文通过对个案进行完整研究，给高职院校战略研究提供了一个参照。
[Abstract]:Q College is the first higher vocational college to set up hotel professional talents independently in our country. It has gone through the initial stage of exploration development and scale expansion. With the change of the form of higher education in our country, it has entered the stage of strategic planning and development. If the college wants to maintain its leading position, it must formulate the corresponding development strategy. This paper combines quantitative research with qualitative research, and applies SWOT analysis method to analyze in detail the influence and restriction on the external environment of the development of Q College, and to find out the opportunities and threats that exist. At the same time, the internal environment is analyzed to determine its own strengths and weaknesses; Based on the established SWOT model and related analysis, this paper puts forward the specific development strategy, and formulates the implementation measures and guarantees of the strategy according to the development strategy. This paper holds that the development of higher vocational education in China is faced with a rare historical opportunity, with good development space and external environment, and at the same time, the higher vocational colleges themselves have certain advantages and disadvantages in the strategic level. It is necessary to make a thorough analysis and make use of the scientific strategic management method and systematic research to put forward the strategic choice, development orientation, strategic measures and guarantee suitable for the development of higher vocational colleges. In the case of Q College, the article thinks that the main orientation of the college is the modern service industry, especially the hotel industry, so we should formulate the development strategy to reflect the characteristics of the college and the characteristics of the hotel industry. Highlight internationalization, in line with the strategic vision of higher vocational talent training goals. Combined with the characteristics of higher vocational colleges, in line with the specific reality of Q college, targeted from management reform, professional construction, hardware construction. Nine major aspects, such as school structure, capital operation, scientific research service, talent introduction, characteristic construction, campus culture, etc., have been put forward, which are more concrete and operable strategic implementation plan, and from management, hardware, capital. Organization of the four major aspects of the building of a relatively completed strategic security system, forming a set of relative completion, echo each other, consistent goals, effective and coordinated development strategy. At the same time. This paper provides a reference for the strategic research of higher vocational colleges through a complete case study.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G717

【参考文献】