民办高职院校招生工作研究

发布时间：2018-04-14 00:31

本文选题：民办高职院校 + 招生　；参考：《天津大学》2012年硕士论文

【摘要】：我国的民办高职院校的发展已初具规模,但因民办院校资金来源的唯一渠道是学生学费,所以民办高职院校的招生工作成为制约民办院校发展的关键,招生工作的成败直接决定了民办院校可否生存下去,继而长远发展。本文通过对我国民办高职院校的概述和与国外私立高等教育先进办学经验的比较,分析我国民办高职院校招生工作的特点及现状,找出我国民办高职院校招生工作中存在招生渠道狭窄、虚假宣传、全民皆兵但招生效率低下、生源学习水平偏低等问题。并针对这些情况,从民办高职院校过度依赖学费、缺乏政府政策扶植、收费较高、自身办学水平不高、社会评价低、生源普遍减少、专业培养方向与企业需求不相符、毕业生就业处于劣势等方面,深入分析民办高职院校招生工作中遇到的困难和问题。最后,提出提高民办高职院校招生效果的对策:建立健全相关法规、加强政府扶植、开放民办高校招生自主权、细化招生市场、积极开展营销实践、树立民办高职院校的社会品牌形象、规范招生行为、健全招生工作体系、顺应市场需求,促进可持续发展等。
[Abstract]:The development of private higher vocational colleges in our country has begun to take shape, but because the only source of funds for private colleges is student tuition, the recruitment work of private vocational colleges has become the key to restrict the development of private colleges and universities.The success or failure of enrollment work directly determines the survival of private colleges and universities, and then long-term development.This paper analyzes the characteristics and present situation of enrollment work of private higher vocational colleges in our country through the summary of private higher vocational colleges in China and the comparison of the advanced experience of foreign private higher education with those of foreign private higher vocational colleges.This paper finds out the problems of narrow enrollment channels, false propaganda, low enrollment efficiency and low level of students' study in the enrollment work of private higher vocational colleges in our country.In view of these conditions, private higher vocational colleges depend on tuition excessively, lack government policies, charge higher fees, run their own schools at a low level, have low social evaluation, reduce the number of students in general, and the direction of professional training is not in line with the needs of enterprises.This paper analyzes the difficulties and problems in recruiting students in private higher vocational colleges.Finally, the countermeasures to improve the enrollment effect of private higher vocational colleges are put forward: establishing and perfecting the relevant laws and regulations, strengthening the government's support, opening up the admission autonomy of private colleges and universities, refining the enrollment market, and carrying out the marketing practice actively.Setting up the social brand image of the private higher vocational colleges, standardizing the enrollment behavior, perfecting the enrollment work system, conforming to the market demand, promoting the sustainable development and so on.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G717.38

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