远隆软件专修学院营销策略研究

发布时间：2018-11-21 09:41

【摘要】：摘要：众所周知,社会的发展和国家的进步与教育密不可分,教育是保证经济建设快速发展的基础,经济的发展迫切需要不同层次和不同分工的人才,而人才的培养与各类教育机构如高校、技术培训学校的教学质量和培养模式休戚相关。为此,近年来国家在人才培养方面采取了诸多扶植和优惠政策,民办职业教育的遍地开花、高校招生人数的持续增长都是最好例证。但当下用人单位面临令人困惑的窘境：全国各高校逐年扩招,国家及社会各种资源也逐步向高校倾斜,而企业却越来越难以招聘到符合实际需求的合格员工。对此,我们亟需就高校及各类职业培训机构的教育质量和教育模式进行深入反思。目前我国传统的学校教育体制已经跟不上时代对人才培养的需求,普遍存在教材中观念陈旧,知识结构落后于时代的发展,甚至有高校至今依然沿用上世纪九十年代的教材。且由于公办学校许多专业机制不能够吸引优秀的教员,使得许多专业人才的培养与企业的需求脱节。于是,有自主办学权且机制灵活的培训机构应运而生,成为了我国目前职业教育很好的补充,也为企业培养了大量合格的人才。但这种实用型职业教育没有国家学历文凭的颁发,既无法获得和公办高校类似的国家及社会资源,又在学校声望的竞争中处于不利地位。所以面对当前我国高考生源数量的逐年减少,各公办高校在国家、社会资源的大力倾斜下招生数量稳步增长的现状,这类培训机构一方面要说服家长改变文凭至上的观念,另一方面还要面对广大高职院校的直接竞争。因此,如何通过营销策略提高他们在上述竞争中的地位并取得社会认可,改善当前教育结构中人才培养与现实需求脱节的困境,显得尤为重要和具有现实意义。本文课题正是关于软件职业教育机构营销策略的研究。
[Abstract]:Abstract: as we all know, the development of society and the progress of the country are inseparable from education, education is the basis of ensuring the rapid development of economic construction, and the development of economy urgently needs talents of different levels and different division of labor. The cultivation of talents is closely related to the teaching quality and training mode of various educational institutions such as universities and technical training schools. Therefore, in recent years, the country has adopted a lot of support and preferential policies in the field of talent training. The blooming of private vocational education and the continuous increase of enrollment in colleges and universities are the best examples. But at present the employing unit is faced with the puzzling dilemma: the national colleges and universities expand enrollment year by year, the national and social resources also gradually incline to the colleges and universities, but it is more and more difficult for enterprises to recruit qualified employees in line with the actual needs. Therefore, we need to reflect on the quality and mode of education in colleges and various vocational training institutions. At present, the traditional school education system in our country has been unable to keep up with the demand of the times for the cultivation of talents. There are generally outdated ideas in teaching materials, and the knowledge structure lags behind the development of the times, and even some colleges and universities still use the textbooks of the nineties of the last century. And because many professional mechanisms of public schools can not attract outstanding teachers, many professional personnel training is out of line with the needs of enterprises. As a result, the training institutions with independent power and flexible mechanism have emerged as the times require, which has become a good supplement to vocational education in our country at present, and has also trained a large number of qualified personnel for enterprises. However, this practical vocational education does not have the national diploma, which is not only unable to obtain the national and social resources similar to the public universities, but also in a disadvantageous position in the competition of school prestige. Therefore, in the face of the current decline in the number of college entrance examination students in our country and the steady increase in the number of students enrolled in various public colleges and universities under the strong inclination of the national and social resources, on the one hand, such training institutions should persuade parents to change the concept of diploma supremacy. On the other hand, we have to face the direct competition of the general higher vocational colleges. Therefore, how to improve their position in the above competition through marketing strategy and obtain social recognition, improve the current educational structure of talent training and practical needs of the plight of disjointed, it is particularly important and practical significance. This paper is about the research of marketing strategy of software vocational education institutions.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G717

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