ZK保险支公司营销员培训体系的优化设计
发布时间：2018-10-31 10:25
【摘要】：近年来,保险行业获得了飞速发展的同时,竞争也越来越激烈。保险公司的制胜关键是人,保险公司之间的竞争有赖于人才的竞争。营销员在保险公司属于一线员工的范畴,他们的素质高低,他们的学习能力强弱,他们的自我管理能力以及知识结构的提升都会直接影响到企业的业绩。因此,在知识经济的背景下,如何使营销员培训更合理更科学对保险企业取得更好的经济发展具有十分重要的意义,构建科学的培训体系,优化培训方案,促进企业的核心竞争力构建将成为保险企业人力资源开发的一项重要内容。 本文首先通过资料收集法了解ZK保险支公司企业概况和营销员培训现状,然后通过问卷调查法发现该公司在营销员培训工作中存在的问题,并对存在的问题进行了深入访谈,分析问题存在的原因,最后基于员工培训体系的相关理论及调查发现的实际问题与原因对ZK保险支公司的营销员培训体系进行优化设计。 通过研究发现,ZK保险支公司虽然在人力资源开发方面做了颇多具有成效的工作,但是在营销人员的培训方面,还存在员工培训需求未被满足；培训对实际工作帮助不大；培训内容与支公司发展战略不匹配等问题,造成这些问题的原因主要是培训组织机构人员过少、培训流程不完整、培训讲师技能不足、培训形式单一、培训时间安排不合理、培训内容刻板、培训目标只关注短期效益等。为了解决这些问题,本文从ZK支公司实际出发结合相关培训理论知识对该公司营销员培训体系进行了优化设计,并提出了实施要则与保障措施,为ZK保险支公司的营销员培训提供了有力的参考和借鉴。希望本文进行的实例分析,可以帮助国内保险企业了解其基层营销员的培训现状,为其构建更为合理的营销员培训体系提供参考,同时,也为地市级的保险支公司改进其员工培训工作中存在的问题提供借鉴。
[Abstract]:In recent years, with the rapid development of insurance industry, the competition is becoming more and more fierce. The key to the success of insurance companies is people, and the competition between insurance companies depends on the competition of talents. Marketers in insurance companies belong to the category of first-line employees, their quality, their learning ability, their self-management ability and the promotion of knowledge structure will directly affect the performance of the enterprise. Therefore, under the background of knowledge economy, how to make marketers' training more reasonable and scientific is of great significance for insurance enterprises to obtain better economic development. To promote the construction of core competence will become an important content of human resources development in insurance enterprises. This article first through the data collection method to understand the ZK insurance branch company enterprise general situation and the marketer training present situation, then through the questionnaire survey method discovered this company in the sale member training work existence question, and has carried on the thorough interview to the existence question, Finally, based on the related theory of employee training system and the actual problems and reasons found in the investigation, the author optimizes the design of the marketer training system of ZK insurance branch company. Through the research, it is found that ZK Insurance Company has done a lot of effective work in human resource development, but in the training of marketing personnel, the training needs of employees have not been met, the training is not helpful to the actual work. The main causes of these problems are too few personnel in training organization, incomplete training process, insufficient training instructor skills, single training form, unreasonable training time arrangement, etc. The training content is rigid, the training goal only pays attention to the short-term benefit and so on. In order to solve these problems, this paper optimizes the design of marketers' training system based on the actual situation of ZK Branch Company, and puts forward the implementation requirements and safeguard measures. For the ZK insurance branch company marketers training to provide a strong reference and reference. It is hoped that the case study in this paper can help domestic insurance enterprises to understand the current training situation of their grass-roots marketers, and to provide a reference for them to build a more reasonable training system for marketers, at the same time, It also provides reference for prefectural insurance companies to improve their staff training.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.3
本文编号：2301825
[Abstract]:In recent years, with the rapid development of insurance industry, the competition is becoming more and more fierce. The key to the success of insurance companies is people, and the competition between insurance companies depends on the competition of talents. Marketers in insurance companies belong to the category of first-line employees, their quality, their learning ability, their self-management ability and the promotion of knowledge structure will directly affect the performance of the enterprise. Therefore, under the background of knowledge economy, how to make marketers' training more reasonable and scientific is of great significance for insurance enterprises to obtain better economic development. To promote the construction of core competence will become an important content of human resources development in insurance enterprises. This article first through the data collection method to understand the ZK insurance branch company enterprise general situation and the marketer training present situation, then through the questionnaire survey method discovered this company in the sale member training work existence question, and has carried on the thorough interview to the existence question, Finally, based on the related theory of employee training system and the actual problems and reasons found in the investigation, the author optimizes the design of the marketer training system of ZK insurance branch company. Through the research, it is found that ZK Insurance Company has done a lot of effective work in human resource development, but in the training of marketing personnel, the training needs of employees have not been met, the training is not helpful to the actual work. The main causes of these problems are too few personnel in training organization, incomplete training process, insufficient training instructor skills, single training form, unreasonable training time arrangement, etc. The training content is rigid, the training goal only pays attention to the short-term benefit and so on. In order to solve these problems, this paper optimizes the design of marketers' training system based on the actual situation of ZK Branch Company, and puts forward the implementation requirements and safeguard measures. For the ZK insurance branch company marketers training to provide a strong reference and reference. It is hoped that the case study in this paper can help domestic insurance enterprises to understand the current training situation of their grass-roots marketers, and to provide a reference for them to build a more reasonable training system for marketers, at the same time, It also provides reference for prefectural insurance companies to improve their staff training.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.3
【相似文献】
相关博士学位论文 前2条
1 俞照辉;ZK系高强镁合金的激光焊接研究[D];湖南大学;2010年
2 刘传璞;AZ、ZK系镁合金中合金相提取工艺的研究[D];重庆大学;2007年
相关硕士学位论文 前10条
1 柳忠源;ZK物流公司发展战略研究[D];大连理工大学;2013年
2 张朋;ZK保险支公司营销员培训体系的优化设计[D];郑州大学;2014年
3 刘时英;ZK系镁合金轧制工艺及组织性能研究[D];湖南大学;2014年
4 任茂平;ZK公司作业测定及效率研究[D];电子科技大学;2010年
5 秦增旺;ZK物业管理公司人员流失分析及对策研究[D];河北大学;2014年
6 刘红梅;ZK蜗杆的齿形误差分析及修整[D];山东大学;2008年
7 房加坤;ZK蜗杆测量与加工误差分析[D];贵州大学;2008年
8 柴琪;基于三维仿真ZK蜗杆齿形误差的研究[D];山东大学;2006年
9 赵贺峰;ZK邮储银行农村小贷业务的成本效益研究[D];河南大学;2014年
10 白文江;浙江ZK公司发展战略研究[D];上海交通大学;2009年
，本文编号：2301825
本文链接：https://www.wllwen.com/jingjilunwen/bxjjlw/2301825.html
