TP人寿保险公司代理人流失问题研究

发布时间：2021-02-12 13:46

　　现阶段保险代理人流失现象已经引起了监管部门和各家保险公司的高度关注,这也是在我国社会经济转型、保险业发展进入新阶段这一背景下越来越不容忽视的问题。本文以TP人寿保险公司下辖三级机构的实际情况为例,从人员流失现状及产生人员流失的原因进行分析,针对TP人寿保险公司代理人流失的实际情况进行分析,进而指出公司代理人流失的负面影响,针对公司代理人流失的主要原因构建层次分析,进而实现代理人流失关键因素的分析,最终从保险行业方面、保险公司方面以及代理人方面提出降低代理人流失率的对策建议。本文的研究对于提高代理人的留存率以及稳定代理人队伍具有一定的实践指导意义。通过完善个人代理人招聘制度,留存大批量高素质代理人等一系列措施有效地降低保险代理人流失率,如何降低保险代理人流失率同样是本文研究的重点内容。 

【文章来源】：广东外语外贸大学广东省

【文章页数】：72 页

【学位级别】：硕士

【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
Chapter1 Introduction
    1.1 Research background
    1.2 Research significance
    1.3 Research content
    1.4 Research methods
Chapter2 Relevant theories and theoretical basis
    2.1 Definition of relevant concepts
        2.1.1 Insurance agent
        2.1.2 turnover of agent
    2.2 Theoretical basis
        2.2.1 Previous theory review
        2.2.2 Other theories
Chapter3 The current turnover situation of TP life insurance company
    3.1 Introduction of TP life insurance company
    3.2 The turnover performance of TP life insurance company
        3.2.1 High frequency of turnover
        3.2.2 Different characteristic of turnover in TP
        3.2.3 Circulation of agents among insurance companies
    3.3 Negative impact of high turnover in TP life insurance company
        3.3.1 Impact on the insurance industry
        3.3.2 Impact on the company
        3.3.3 Impact on insurance agents
Chapter4 Interview and questionnaire analysis
    4.1 Diagnostic methods of turnover:interview and questionnaire
        4.1.1 Interview contents and results
        4.1.2 Questionnaire contents and results
    4.2 Influencing factors with turnover of TP life insurance company
        4.2.1 Factors of insurance industry
        4.2.2 Factors of insurance company
        4.2.3 Factors of agent individual
    4.3 Turnover model construction of TP life insurance company
Chapter5 Countermeasures to reduce the turnover of insurance agents
    5.1 Insurance industry
        5.1.1 Establish an agent registered system as contract staff
        5.1.2 Strengthen positive regulation to the insurance industry
        5.1.3 Strengthen the image construction to the insurance industry
    5.2 Insurance companies
        5.2.1 establish a matching system of organizational culture
        5.2.2 Establish effective incentive system
        5.2.3 Establish an agent competency model
        5.2.4 Establish a scientific selection and recruitment system
        5.2.5 Strengthen agent training,especially psychological training
Chapter6 Conclusion and revelation
REFERENCE
Appendix


【参考文献】：
期刊论文
[1]员工离职研究综述与展望[J]. 袁庆宏,钱珊珊,王春艳.  中国人力资源开发. 2017(04)
[2]保险企业员工忠诚度影响因素的实证研究[J]. 宋安顺,刘桂梅.  保险研究. 2016(02)



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