互联网文化新业态的产业特征与发展趋势

发布时间：2018-02-03 09:35

本文关键词： “互联网+” 文化新业态产业特征　出处：《甘肃社会科学》2017年05期 　论文类型：期刊论文

【摘要】："互联网+"理念逐渐与文化发展的实际相结合,催生出诸多新的文化业态。泛娱乐文化业态、二次元文化业态、虚拟文化业态、粉丝经济文化业态、影音文化业态和传媒文化业态的出现,极大地推动了文化产业创新发展。文化新业态在发展过程中,呈现出以"高端创意、跨界融合、模式创新、场景体验"为主要内容的产业特征,促进了产业发展的转型升级。总体来看,文化新业态的发展趋势表现为整体发展的速度较快、小微企业为核心的产业组织迅速崛起、文化内容的创造与形式发生变化、资本的有效供给得到增加、新生代成为消费的主体等。但在文化新业态认知、产业发展秩序、内部产业结构和资金使用效率等层面,也存有亟待解决的相关问题。
[Abstract]:The concept of "Internet" is gradually combined with the reality of cultural development, resulting in many new cultural forms, such as pan-entertainment cultural, quadratic element cultural, virtual cultural, and fan economic and cultural. The emergence of audio and video culture and media culture has greatly promoted the innovation and development of cultural industry. In the process of development, the new culture has shown "high-end creativity, cross-border integration, mode innovation." Scene experience is the main content of the industrial characteristics, promoting the transformation and upgrading of industrial development. In general, the development trend of the new cultural form is the speed of the overall development. Small and micro enterprises as the core of the rapid rise of industrial organizations, the creation and form of cultural content changes, the effective supply of capital has been increased, the new generation has become the main body of consumption, but in the cultural new form of cognition. Industrial development order, internal industrial structure and capital use efficiency, and other aspects, there are also problems to be solved.
【作者单位】：北京社会科学院文化研究所;
【基金】：国家社科基金重大项目“文化产业伦理研究”(14ZDB169)阶段性成果
【分类号】：G124
【正文快照】： “互联网+”的提出,意味着互联网已超出纯粹工具论的范畴,成为引领社会经济文化创新和变革的新理念。近年来,随着移动互联网、大数据、云计算、物联网等新技术的出现,“互联网+”日渐渗透至生产、传播、流通和消费等多个领域,影响和改造着日常的生产生活方式,互联网已成为继蒸

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