乐视网全产业链运作模式研究

发布时间：2018-02-03 18:51

本文关键词： 乐视全产业链互联网视频视频网站　出处：《湖南师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：在互联网视频行业竞争白热化的今天,各家网络视频企业都力求全方位发展,在行业迎来重要发展机遇的时期抢占先机。乐视网是我国互联网视频行业中第一个宣布盈利的企业,也是现阶段国内A股首家互联网视频行业的上市公司。乐视网独创“平台+内容+终端+应用”四位一体的全产业链模式,在业内取得了不小的成就,引发了其他互联网企业的争相效仿。乐视网的成功无疑说明了其商业模式的可行性,强者的模式就是行业的模式,因此对于乐视网全产业链模式的研究就显得尤为重要。所以本文选取乐视网作为研究对象,结合PEST分析法总结了其面临的行业大环境与乐视网自身的发展现状：行业的高速发展、大规模的资本介入、以及乐视网本身的内容优势和全方位的业务发展,这些都决定了乐视网打造全产业链的必要性。运用SWOT分析法对乐视网的平台、内容、终端、应用四个方面进行了全方位的分析,并通过对乐视网全产业链实施效果的研究,发现该模式在具有强大竞争优势的同时,也存在着运营和盈利方面的困境,故此针对乐视正在遭遇或即将面临的重大风险提出对策和建议。产业链垂直整合就等于是乘法效应,在产业链上下游做到全面覆盖后,企业将会迎来爆炸式的增长,行业内已经认识到全产业链的价值,建设由内容到硬件的产业链闭环已经成为行业内的大趋势,然而各家企业在加快拓展产业链的同时,也需要根据自身发展情况制定相应的战略以规避风险。
[Abstract]:In the Internet video industry fierce competition today, each network video companies are striving for all-round development. In the industry ushered in an important opportunity to seize the opportunity. Letv is the first Internet video industry in China to declare profits. It is also the first domestic A-share Internet video industry listed company at this stage. Letv net original "platform content terminal application" four-in-one industry chain model, in the industry has made no small achievements. The success of Letv undoubtedly shows the feasibility of its business model, the strong model is the industry model. Therefore, the study of the whole industry chain model of Letv network is particularly important. Therefore, this paper selects Letv net as the research object. Combined with the PEST analysis, it summarizes the industry environment and the current situation of Letv net: the rapid development of the industry, large-scale capital intervention. As well as Letv's own content advantages and all-round business development, which determine the Letv network to build the necessity of the entire industrial chain. Using SWOT analysis of Letv network platform, content, terminal. Through the study of the implementation effect of the whole industry chain of Letv net, it is found that the model has a strong competitive advantage, but also has the dilemma of operation and profit. The vertical integration of industrial chain is equal to the multiplication effect, which can cover the upstream and downstream of the industrial chain. Enterprises will usher in explosive growth, the industry has recognized the value of the entire industrial chain, the construction of a closed-loop industry chain from content to hardware has become a major trend in the industry. However, while speeding up the expansion of the industrial chain, enterprises also need to formulate corresponding strategies according to their own development conditions to avoid risks.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G220.7-F

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