文成县茶叶产业发展现状及对策研究

发布时间：2018-03-09 20:49

本文选题：文成县　切入点：茶叶产业　出处：《江西农业大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,浙江省文成县提出以市场为导向、以科技为动力、以资源为基础、以效益为中心的茶叶产业发展思路,采取积极措施,促进了茶叶产业的健康快速发展。本论文以文成县茶叶产业为研究对象,通过分析产业现状,指出存在问题,制定对策措施,以期解决当前文成县茶产业发展的瓶颈,为当地茶叶产业发展建言献策。通过查阅文献,阐述了国内外及浙江省茶叶产业现状,对比分析了文成县近10年茶叶种类品种、产量、面积、加工、品牌、企业及市场等变化。主要结果可为茶叶增产、地区茶农增收、茶叶企业增益提供参考,为文成县茶叶产业发展提供新思路。运用SWOT法对文成县茶叶产业优势、劣势、机遇及挑战进行了分析。(1)优势有:气候条件优越;生态环境良好;宜茶山地资源丰富;栽培历史悠久,产业基础好;茶叶基地建设和区域化发展稳步推进;茶叶出口额逐渐递升;科技推广队伍逐渐壮大;科技推广硬件设施逐步健全;市场体系建设逐步完善。(2)劣势有:品牌知名度不够,市场开拓机制尚未形成;政策扶持力度不足;生产规模小,专业户少;茶叶企业茶叶加工能力不足;观念滞后,创新意识不强;市场营销及监管体系不健全;茶叶经济市场文化底蕴不足。(3)存在的机遇有:茶文化内含丰富浓厚;人们对茶品质需求提高。(4)面临的挑战为:市场风险和自然风险共存。结合文成县实际情况,提出了茶叶产业可持续健康发展的对策。(1)培育名牌产品,培养龙头企业;(2)加大茶叶产业的扶持力度;(3)大力发展良种茶园,开发名优茶;(4)加强初制茶厂改造,增加产业产能;(5)加强技术引进,强化技术推广;(6)构建茶产业专业人才培养体系;(7)加强市场流通体系建设,重视产品营销;(8)挖掘茶叶文化底蕴,增加产品附加值。
[Abstract]:In recent years, Wencheng County, Zhejiang Province, has put forward the idea of developing tea industry with market orientation, science and technology as its motive force, resources as its foundation and efficiency as its center, and has taken active measures to develop the tea industry. This paper takes the tea industry of Wencheng County as the research object, points out the existing problems, and formulates the countermeasures in order to solve the bottleneck of the development of the tea industry in Wencheng County. Suggestions for the development of local tea industry. Through consulting the literature, this paper expounds the present situation of tea industry at home and abroad and Zhejiang Province, and compares and analyzes the varieties, yield, area, processing and brand of tea in Wencheng County in the past 10 years. The main results are as follows: increasing tea production, increasing local tea farmers' income, increasing tea enterprises' gain, and providing new ideas for the development of Wancheng County's tea industry. The SWOT method is used to analyze the advantages and disadvantages of Wancheng County's tea industry. Opportunities and challenges are analyzed. The advantages are: favorable climatic conditions; good ecological environment; rich resources in tea mountain land; long cultivation history, good industrial foundation, steady development of tea base construction and regionalization; The following disadvantages are: brand awareness is not enough, market development mechanism has not been formed, policy support is not enough, and the following disadvantages are: the tea export volume is gradually rising; the scientific and technological extension team is gradually growing; the hardware facilities of science and technology promotion are gradually improving; the market system is gradually improving; the market development mechanism has not yet been formed; The production scale is small, the specialized household is few, the tea enterprise tea processing ability is insufficient, the idea lags, the innovation consciousness is not strong, the marketing and the supervision system is not perfect; The opportunities of tea economic market are: rich in tea culture, high demand for tea quality, and facing the challenge of coexistence of market risk and natural risk, combined with the actual situation of Wencheng County. The countermeasures for the sustainable and healthy development of tea industry are put forward: cultivating famous brand products, cultivating leading enterprises and strengthening the support of tea industry. 3) developing tea gardens with improved varieties, developing famous and excellent tea plants and strengthening the renovation of the original tea plants. To increase the production capacity of the tea industry and strengthen the introduction of technology, to strengthen the technical popularization and to build up a training system for professional talents in the tea industry No. 7) to strengthen the construction of the market circulation system, to attach importance to the marketing of the tea products and to dig up the cultural heritage of tea and increase the added value of the products.
【学位授予单位】：江西农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.12

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