诸暨市香榧产业发展状况及其对策研究

发布时间：2018-03-18 13:59

本文选题：诸暨市　切入点：香榧产业　出处：《浙江农林大学》2017年硕士论文　论文类型：学位论文

【摘要】：发展特色经济、带动区域发展是当前新农村建设的重要内容。特色经济林果是特色经济的重要组成部分。香榧是我国所特有的珍稀经济林果,是诸暨市的传统地方特产,特别是以枫桥香榧闻名中外。香榧产业历史悠久,距今已有1500余年的历史。枫桥香榧主要集中分布在枫桥镇、赵家镇、东白湖镇等区域,具有历史最悠久、面积最大、产量最高、品质最优的产业优势。香榧产业的发展已成为诸暨市农业经济的发展支柱之一,香榧是主产区农民发家致富的摇钱树。近年来,诸暨市香榧产量持续走高,产品内销南京、上海、广东等多地,并外销日本、东亚、东南亚一带。本文以诸暨市香榧产业现状为研究对象,重点分析诸暨市香榧产业发展条件、历程及其特点和发展成效及其面临的问题和影响因素。基于诸暨市赵家、东白湖两个镇60户农户的实地调查数据,使用数据收集和数据分析方法针对诸暨市香榧产业发展的现状和存在问题,以及提出对策。结果表明:诸暨市香榧产业今年来发展成效显著,一是香榧基地发展迅速,二是销售量连年增加,三是品牌建设日趋完美,四是精深加工的科技含量日益提高,五是香榧文化日益浓厚。但是在成效显示出来的同时,又存在以下几方面问题(1)香榧产业政策扶持力度还需加大;(2)农户对于香榧经营积极性还有待提高;(3)对的良种壮苗建设力度比较弱小;(4)对于野生榧树开发利用率低,;(5)诸暨市香榧品牌日益增多,但对质量意识还需再次提高。为此,提出以下对策建议,以期对诸暨市的香榧产业发展能够有一定的帮助,具体如下:(1)加强幼林管理,提高保存率;(2)加快实生榧树的开发与利用;(3)加强科技领先,促进香榧产业规模化发展;(4)实现农商一体化,护航香榧产品销售渠道的畅通;(5)整合资源优势,加强营销,创立品牌;(6)做好“电商强产”、“旅游强产”、“香榧文化”、“生态保护”、“规划引领”等文章。
[Abstract]:Developing characteristic economy and driving regional development are the important contents of the new rural construction at present. The characteristic economy forest and fruit is an important part of the characteristic economy. Torreya grandis is the unique and rare economic forest and fruit of our country, which is the traditional local specialty of Zhuji city. In particular, Torreya grandis is famous at home and abroad. Torreya grandis has a long history and has a history of more than 1500 years. Torreya grandis is mainly distributed in Fengqiao, Zhaojia, Dongbaihu and other areas with the longest history and the largest area. The development of Torreya grandis industry has become one of the pillars of the development of agricultural economy in Zhuji City, and Torreya grandis is a cash cow for farmers to get rich in the main producing areas. In recent years, the output of Torreya grandis in Zhuji City has continued to increase. The products are sold in Nanjing, Shanghai and Guangdong, and exported to Japan, East Asia and Southeast Asia. In this paper, the current situation of Torreya grandis industry in Zhuji City is taken as the research object, and the development conditions of Torreya grandis industry in Zhuji City are analyzed. Based on the field investigation data of 60 peasant households in Zhaojia and Dongbai Lake towns in Zhuji City, China. Using data collection and data analysis methods, the present situation and existing problems of the development of Torreya grandis industry in Zhuji city and the countermeasures are put forward. The results show that the development of Torreya grandis industry in Zhuji city has achieved remarkable results in the past year, one is the rapid development of Torreya grandis base in Zhuji city. Second, the sales volume has been increasing year after year, third, the brand building is becoming more and more perfect, the fourth is the increasing scientific and technological content of deep processing, and the fifth is the growing culture of Torreya grandis. But at the same time when the results are shown, There are several problems in the following aspects: 1) the policy support of Torreya grandis industry needs to be increased. 2) the farmers' enthusiasm for management of Torreya grandis needs to be improved. There are more and more brands of Torreya grandis in Zhuji city. However, the quality awareness still needs to be improved again. Therefore, the following countermeasures and suggestions are put forward in order to help the development of Torreya grandis industry in Zhuji City, as follows: 1) strengthening young forest management. To improve the storage rate and speed up the development and utilization of Torreya grandis.) to strengthen the scientific and technological leadership, to promote the large-scale development of Torreya grandis industry, to realize the integration of agriculture and commerce, and to protect the sales channels of Torreya grandis products by integrating the advantages of resources and strengthening marketing. We should do a good job in the articles of "electric commerce strong production", "tourism strong production", "Torreya grandis culture", "ecological protection", "planning leading" and so on.
【学位授予单位】：浙江农林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.13

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