麻江县蓝莓产业竞争力提升研究

发布时间：2018-03-20 07:52

本文选题：蓝莓　切入点：产业竞争力　出处：《贵州民族大学》2017年硕士论文　论文类型：学位论文

【摘要】：蓝莓享有“世界水果之王”的美誉,国际粮农组织将蓝莓列为人类五大健康食品之一。麻江县于1999年引进蓝莓,进行培育种植,通过对原生品种的成功驯化,2004年开始规模化育苗,2006年逐步大范围的推广栽种。随着人们对蓝莓认知水平的提高及其营养价值的探索不断加深,蓝莓在麻江县的供需潜在市场呈现出明显上升的态势,进而促成蓝莓产业得以迅速发展的推动力。近年来,麻江县蓝莓产业完成了从“无到有”的发展任务,如今正步入从“有到优”逐渐转变的过程。麻江蓝莓产业作为起步不久的新兴产业,在发展的进程中也呈现出不尽合理的现况:种植分散、招商引资困境、科技支撑力度匮乏、产品深加工率低、市场营销渠道不畅等问题,成为阻碍麻江县进一步推进蓝莓产业链条延伸、提升产业竞争力、发展现代化农业的制约因素。蓝莓产业作为麻江县的朝阳产业,对于促进县域的农业结构调整,转变农业发展方式,有助于区域产业竞争力水平的提高。因此,摧动麻江县蓝莓产业的发展,为提升农业现代化水平,助推麻江县“富民强县”目标的实现具有重要的意义和作用。本文依据对麻江县蓝莓产业现状的分析作为透视点,通过查阅相关的资料和数据收集,再进行相应的实地调查的基础上,运用比较优势理论、竞争优势理论、交易成本等理论论述了制约麻江县蓝莓产业竞争力的影响因素,进一步剖析麻江县蓝莓竞争力主导因素有:生产力要素、产业结构配置、营销策略和创新因素。对此,通过借鉴省外地区蓝莓产业发展的经验,结合本文对麻江县蓝莓产业阐述的实际情况,进而提出提升麻江县蓝莓产业竞争力当从推进生产要素配置、调整产业结构、优化产业素质、拓宽销售渠道等方面作为着手点的对策建议,以期推进麻江县蓝莓产业实现转型升级。
[Abstract]:Blueberries enjoy the reputation of "the king of fruit in the world," and the International Food and Agriculture Organization lists blueberries as one of the top five health foods for human beings. In 1999, Majiang County introduced blueberries for cultivation and cultivation. Through the successful domestication of the native varieties, the seedling cultivation began on a large scale in 2004 and was popularized and planted gradually in 2006. With the improvement of the cognitive level of blueberry and the exploration of its nutritional value, The potential market for blueberry supply and demand in Majiang County has shown an obvious upward trend, which has contributed to the rapid development of the blueberry industry. In recent years, the blueberry industry in Majiang County has completed the task of "nothing to have." Majiang blueberry industry, as a fledgling emerging industry, also presents an unreasonable situation in the process of development: scattered planting, difficulty in attracting investment, lack of scientific and technological support. Problems such as low product processing rate and poor marketing channels have become constraints to further push forward the extension of blueberry industry chain, promote industrial competitiveness, and develop modern agriculture in Majiang County, where the blueberry industry is regarded as a sunrise industry. In order to promote the adjustment of the agricultural structure in the county area and to change the mode of agricultural development, it will help to improve the level of regional industrial competitiveness. Therefore, to stimulate the development of blueberry industry in Majiang County, in order to enhance the level of agricultural modernization, It is of great significance and function to promote the realization of the goal of "enriching the people and strengthening the county" in Majiang County. Based on the analysis of the present situation of blueberry industry in Majiang County, this paper takes it as a perspective point, and through consulting relevant information and data collection, On the basis of the corresponding field investigation, using the theory of comparative advantage, the theory of competitive advantage and the theory of transaction cost, this paper discusses the influencing factors that restrict the competitiveness of blueberry industry in Majiang County. The main factors of blueberry competitiveness in Majiang County are as follows: productivity factor, industrial structure allocation, marketing strategy and innovation factor. Combined with the actual situation of the blueberry industry in Majiang county, this paper puts forward that to promote the competitiveness of blueberry industry in Majiang County, we should promote the allocation of production factors, adjust the industrial structure, and optimize the industrial quality. Widening the sales channels and other aspects as the countermeasures and suggestions to promote the transformation and upgrading of blueberry industry in Majiang County.
【学位授予单位】：贵州民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.13

【参考文献】