L化工产业园全球化战略管理研究

发布时间：2018-04-27 03:18

本文选题：全球化战略管理 + 化工产业园区　；参考：《陕西师范大学》2016年硕士论文

【摘要】：化工产业是国民经济中的支柱产业,绝大部分的化工企业具有占地规模大、高污染、高耗能的特点,这些特点决定了化工产业园区建设的必要性。在欧美资本主义国家,化工园区兴起较早,发展也逐渐成熟完善。随着经济全球化的快速发展,中国的化工产业面临着更大的原料市场,更广阔的销售市场的机遇,同时,也面临着来自国际市场的冲击。目前我国的化工产业园区存在着重复性建设,产业链不完整,污染问题严重,园区内企业创新力不强,核心竞争力弱等一系列问题。在清楚的认识到这些问题的存在之后,我国的化工产业园区必须从全球化发展的角度出发,结合本园区的实际,制定相应的发展战略,多方位各环节调整园区发展策略,从而提高园区的核心竞争力和抵御风险的能力。本文利用全球化战略管理的相关理论,通过PEST分析和SWOT分析,分析了L化工产业园全球化发展的外部环境和内部环境,同时利用波士顿矩形分析法分析了园区现有产品的具体情况,作出产品分类。综合这三种分析法得出的结论,制定符合园区全球化发展需求的战略方案。最后,为实现园区全球化发展战略得到切实有效的实施,从园区的组织结构、园区文化、人力资源管理以及融资方式四个方面制定了保障措施。本文共分为五章,第一章为绪论,介绍了本篇论文的研究背景和意义,研究的内容以及方法。第二章为全球化战略管理理论的简要介绍,在本章里面阐述了战略管理理论、全球化战略管理理论的内容,以及PEST分析法、SWOT分析法,以及波士顿矩形分析法三种经典的分析方法。第三章为化工产业园区全球化的环境研究,在这一章里,主要对L化工产业园区全球化发展的外部和内部环境以及园区内产品进行分析。第四章为L化工产业园区全球化的战略选择和实施,以及保障措施。第五章为结论和展望。
[Abstract]:Chemical industry is the pillar industry in the national economy. Most chemical enterprises have the characteristics of large scale, high pollution and high energy consumption, which determine the necessity of the construction of chemical industrial park. In the capitalist countries of Europe and America, chemical parks rose earlier and developed gradually. With the rapid development of economic globalization, China's chemical industry is facing a larger raw material market, broader sales market opportunities, but also facing the impact from the international market. At present, there are a series of problems such as repetitive construction, incomplete industrial chain, serious pollution problem, weak innovation ability of enterprises and weak core competitiveness in the chemical industry park of our country. After clearly recognizing the existence of these problems, the chemical industry park of our country must proceed from the angle of globalization development, combine with the reality of this park, formulate the corresponding development strategy, adjust the development strategy of the park in various aspects. In order to improve the core competitiveness of the park and the ability to resist risks. Based on the theory of global strategic management, this paper analyzes the external and internal environment of the development of L chemical industry park through PEST analysis and SWOT analysis. At the same time, by using Boston rectangular analysis method, the concrete situation of the existing products in the park is analyzed, and the product classification is made. By synthesizing the conclusions of these three methods, a strategic plan to meet the needs of the development of globalization of the park is formulated. Finally, in order to realize the effective implementation of the development strategy of the park globalization, the paper formulates the safeguard measures from four aspects: the organizational structure of the park, the culture of the park, the management of human resources and the way of financing. This paper is divided into five chapters. The first chapter is the introduction, which introduces the research background, significance, contents and methods of this paper. The second chapter is a brief introduction to the theory of global strategic management. In this chapter, the theory of strategic management, the content of the theory of global strategic management, and the PEST analysis method are described. And Boston rectangular analysis of three classic analysis methods. The third chapter is the environmental research of chemical industry park globalization. In this chapter, the external and internal environment of the development of L chemical industry park globalization and the products in the park are analyzed. The fourth chapter is the strategic choice and implementation of L chemical industry park globalization, as well as the safeguard measures. The fifth chapter is the conclusion and prospect.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F272;F426.7

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