“体验经济”视角下武术产业发展模式研究

发布时间：2018-05-14 06:38

本文选题：传统武术 + 武术产业　；参考：《福建师范大学》2015年硕士论文

【摘要】：中国传统武术和中国文化密切相关,传统武术既体现了中国传统文化修身养性,又体现出超越个体生命的一面。随着人类进入全球化时代,属于强势文化的西方文化在全球化中占主导地位,又因为近现代以来西方竞技体育理念的优势,我国传统武术在和西方理念下的体育运动项目的竞争过程中,开始处于下风。在计划经济体制下,体育事业归国家部门管理,没有进入市场进行资源配置。改革开放后,虽然这种局面出现了很大的变化,武术产业在这种背景下也逐渐发展了起来。但是由于指导思想落实的不到位,武术产业的发展也顺其自然地偏离了传统武术这一肥沃的土壤,进而走上了一条高投入、低产出、规模大、效益低的粗放型发展道路,这使得武术产业的经济效益有限。体验经济是一种新型的经济方式,它把消费者的“体验”当做获取经济效益的首要方式,注重对消费者需求的调查,为消费者营造独特体验的主题,以改变消费者的看法,从而形成规模经济。按照体验经济理论的要求,我国富厚的武术文化资源能成为发展武术产业的重要依托,依照武术产业体验经济发展模式三个要素即体验主题的特征、体验过程和体验效果来营造独具特色的武术主题,并做好武术产业的顶层设计,主动引导消费者的需求,为我国武术产业发展提供创新的理论依据。
[Abstract]:Chinese traditional Wushu is closely related to Chinese culture. Traditional Wushu not only embodies the self-cultivation of Chinese traditional culture, but also embodies the side of transcending individual life. As human beings enter the era of globalization, Western culture, which belongs to strong culture, plays a leading role in globalization, and also because of the superiority of western competitive sports concept since modern times. In the process of competition between Chinese traditional martial arts and western sports, Wushu began to fall behind. Under the planned economy system, the sports enterprise belongs to the national department management, does not enter the market to carry on the resources allocation. After reform and opening up, although this situation has changed a lot, martial arts industry has gradually developed under this background. However, due to the lack of implementation of the guiding ideology, the development of the martial arts industry also deviated naturally from the fertile soil of traditional martial arts, and then embarked on an extensive development path with high input, low output, large scale and low efficiency. This makes the economic benefits of martial arts industry limited. Experience economy is a new type of economic mode. It regards the "experience" of consumers as the first way to obtain economic benefits, pays attention to the investigation of consumer demand, and creates the theme of unique experience for consumers to change their views. Thus forming economies of scale. According to the requirement of experience economy theory, the rich and rich cultural resources of wushu can become an important support for the development of Wushu industry. According to the characteristics of the three elements of Wushu industry experience economic development model, that is, the theme of experience. Experience process and experience effect to create unique Wushu theme, and do a good job of Wushu industry top design, actively guide the needs of consumers, for the development of Wushu industry in China to provide innovative theoretical basis.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G852

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