唐山市陶瓷产业竞争力研究

发布时间：2018-05-26 18:22

本文选题：唐山市 + 陶瓷产业　；参考：《广西师范学院》2017年硕士论文

【摘要】：自加入世贸组织以来,我国的陶瓷产业发展迅速,陶瓷产品出口逐年增加,目前已成为世界第一大陶瓷出口国,国际竞争力呈稳步上升趋势。唐山作为北方瓷都,有着悠久的陶瓷文化,但近年来,唐山陶瓷产业在发展过程中出现了很多问题。因此研究如何提升陶瓷产业竞争力,使唐山的陶瓷产业在地区竞争中脱颖而出就显得尤为重要。本文在回顾产业竞争力相关理论的基础上,分析了唐山陶瓷产业在历史、文化、产品及生产、市场和产业链五个方面的发展现状,运用层次分析法选取了产品竞争力、生产竞争力、市场竞争力、文化教育竞争力和外部环境竞争力五个一级指标及21个二级指标,构建了陶瓷产业竞争力的指标评价体系并进行了区际研究。研究结果表明:市场占有率、陶瓷出口金额占总出口额比重、中国驰名商标数、总利润值、全员劳动生产率等指标对陶瓷产业竞争力的提升起主要的影响作用;在与景德镇和潮州两地的综合研究中,唐山陶瓷产业的整体竞争力是最弱的;唐山的陶瓷产业目前存在的问题主要有市场占有率低,产品竞争力不强、品牌意识差、出口产品结构不合理。环保技术不过关等。最后本文根据唐山市陶瓷产业竞争力的研究结果,从企业、政府和行业协会三个角度给出了建议:企业要注重产品附加值的提升和品牌形象的打造,同时做好绿色生产;政府要加强规划和引导,加快人才队伍的建设,帮助企业提升区域品牌知名度;行业协会要协助政府制定行业监管体系,拓宽营销渠道等。
[Abstract]:Since China's entry into WTO, China's ceramic industry has developed rapidly, and the export of ceramic products has increased year by year. At present, it has become the largest ceramic exporter in the world, and its international competitiveness is rising steadily. Tangshan, as a northern porcelain capital, has a long ceramic culture, but in recent years, there are many problems in the development of Tangshan ceramic industry. Therefore, it is very important to study how to improve the competitiveness of ceramic industry and make Tangshan ceramic industry stand out in regional competition. On the basis of reviewing the relevant theories of industrial competitiveness, this paper analyzes the development status of Tangshan ceramic industry in five aspects: history, culture, product and production, market and industry chain. In this paper, five primary indexes and 21 second-order indexes of production competitiveness, market competitiveness, culture and education competitiveness and external environmental competitiveness are established, and the evaluation system of ceramic industry competitiveness is constructed and studied in different regions. The results show that the market share, the proportion of ceramic export amount to the total export value, the number of well-known trademarks, the total profit value and the labor productivity of all staff play a major role in improving the competitiveness of ceramic industry. In a comprehensive study with Jingdezhen and Chaozhou, the overall competitiveness of the ceramic industry in Tangshan is the weakest, and the problems in the ceramic industry in Tangshan are mainly low market share, weak product competitiveness and poor brand awareness. The structure of export products is unreasonable. The environmental protection technology does not pass the standard and so on. Finally, according to the research results of Tangshan ceramic industry competitiveness, this paper gives some suggestions from three angles: enterprise, government and industry association: enterprises should pay attention to the promotion of product added value and the creation of brand image, and do a good job of green production at the same time; The government should strengthen the planning and guidance, speed up the construction of talent team, help enterprises to enhance the regional brand awareness, and industry associations should assist the government to formulate the industry supervision system and broaden the marketing channels, etc.
【学位授予单位】：广西师范学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.71

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