清名桥历史文化街区文化创意产业发展模式研究

发布时间：2018-10-30 18:24

【摘要】：随着经济多样化的发展,在世界范围内兴起文化创意产业的发展浪潮,涌现出一大批文化创意产业园区,其中不乏成功的例子。在这种经济时代背景下,清名桥街区本着挖掘本土文化、发展文化产业的理念,对区内的历史文化进行改造,以建设成健康发展的文化创意产业园区。文章以清名桥街区为对象,对其文化创意产业发展进行相关的研究,目的是分析清名桥街区产业发展的特点,发现产业发展存在的不足,并结合国内外成功案例的研究,探索科学合理的清名桥街区文化创意产业发展模式,为街区的产业发展提供建议。文章采用文献研究法、案例研究法、实证调查法进行研究,对国内外文化创意产业相关理论的发展进行了概述,并整理国内外学者的相关研究成果,在分析前人研究成果的基础上提出文章的创新意义,为文章的研究提供理论基础。在研究过程中文章选取国内外具有代表性的文化创意产业园发展的成功案例,对案例园区进行分析,总结它们的成功经验,对清名桥街区现驻商业机构进行实证调查,根据调查结果分析清名桥街区产业发展的实际情况,发现产业发展中的不足,提出针对清名桥街区实际情况的文化创意产业发展模式建议。文章针对清名桥街区的文化创意产业发展进行研究,结果表明街区产业发展工作有待改进,在产业引进的过程中需要加以重视,控制产业结构,正确引导产业的发展,而且街区在商业引进的过程中缺少有效的政策吸引力,产业发展的动力不足,产业聚集效应不明显,没有产生较强的产业凝聚力。同时结果也表明街区在文化品牌方面仍存在不足,文化品牌建设需待加强,对外宣传力度需要加大。另外,街区的基础设施建设与社区服务也需要加以重视,改善街区内的设施建设,提高社区服务的效率与质量。文章在理论的基础上,分析实际的发展案例,结合对研究对象的实证研究,作出科学的结论,提出科学的建议。以文化创意产业理论为指导,结合国内外优秀文化创意产业园区的成功经验,针对街区产业发展所存在的不足,制定相关的发展模式建议。通过客观的分析和实地的调查,文章提出的模式建议具有一定的科学性,能够在一定程度上为街区的文化创意产业发展提供指导意义。
[Abstract]:With the development of economic diversification, a wave of cultural and creative industries has emerged in the world, and a large number of cultural and creative industrial parks have emerged, among which there are many successful examples. Under the background of this kind of economic times, Qingming Bridge District is based on the idea of excavating local culture and developing cultural industry, and remolding the historical culture in this area in order to build a cultural and creative industrial park with healthy development. Taking Qingming Bridge District as the object, this paper studies the development of its cultural and creative industries, the purpose of which is to analyze the characteristics of the development of Qingming Bridge blocks, to find out the shortcomings of the industrial development, and to study the successful cases at home and abroad. To explore a scientific and reasonable development model of cultural and creative industry in Qingming Bridge District, and to provide suggestions for the development of industry in Qingming Bridge District. In this paper, literature research, case study and empirical investigation are used to summarize the development of cultural and creative industry theories at home and abroad, and to sort out the relevant research results of domestic and foreign scholars. On the basis of analyzing the previous research results, this paper puts forward the innovation significance of the article, and provides the theoretical basis for the research of the article. In the course of the research, this paper selects the successful cases of the representative cultural and creative industrial parks at home and abroad, analyzes the case parks, summarizes their successful experiences, and conducts an empirical investigation on the existing commercial organizations in Qingming Bridge District. According to the results of the investigation, this paper analyzes the actual situation of the industry development of Qingming Bridge District, finds out the deficiencies in the industrial development, and puts forward some suggestions for the development mode of the cultural and creative industry in view of the actual situation of Qingming Bridge District. The paper studies the development of cultural and creative industry in Qingming Bridge District. The result shows that the development of industry needs to be improved. In the process of industry introduction, we should pay attention to it, control the industrial structure, and guide the development of industry correctly. Moreover, the block lacks effective policy attraction in the process of commercial introduction, the power of industrial development is insufficient, the effect of industrial agglomeration is not obvious, and it does not produce strong industrial cohesion. At the same time, the results also show that there are still deficiencies in the cultural brand, the construction of cultural brand needs to be strengthened, and the external propaganda needs to be strengthened. In addition, the construction of infrastructure and community service also need to be paid attention to, improve the construction of facilities in the block, and improve the efficiency and quality of community service. On the basis of the theory, this paper analyzes the actual development cases, makes a scientific conclusion and puts forward some scientific suggestions based on the empirical research on the research object. Under the guidance of the theory of cultural and creative industry and the successful experience of the excellent cultural and creative industry park at home and abroad, the paper puts forward some suggestions for the development mode of the industrial development of the district in the light of the shortcomings of the development of the district industry. Through the objective analysis and field investigation, the proposed model is scientific and can provide guidance for the development of cultural and creative industries in a certain extent.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G124

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