基于波特钻石模型的福建乡村旅游产业竞争力分析

发布时间：2019-06-26 20:09

【摘要】：乡村旅游是将农业与旅游业有机结合,利用农业景观和农村空间吸引游客前来观赏、游览、品尝、休闲、体验、购物的一种新型农业经营形态,即以农、林、牧、渔等农业资源为基础开发旅游产品,并为游客提供特色服务的旅游业的统称。发展乡村旅游产业,对于转变我国农业发展方式,促进农民就业增收,推进新农村建设,统筹城乡一体化发展,有效带动农业与相关的产业的融合发展,实现农业产业结构的转型升级,满足城乡居民日益增长的休闲消费需求具有重要现实与深远的意义。“十二五”期间,福建省在乡村旅游发展方面已经取得不小的成就,政府及相关部门一系列利好的扶持政策与促进措施的实施,以及福建省全面推进“海峡两岸乡村旅游”的合作,都为福建省乡村旅游产业的进一步发展提供了良好的机遇和政策支持。然而,目前福建乡村旅游还处于成长阶段,发展过程面临不少困境与问题,特别是乡村旅游产业竞争力较弱。为此,本文将重点围绕福建乡村旅游产业竞争力的发展的实际,应用产业竞争优势理论和波特钻石模型分析框架,深入地分析影响与制约福建乡村旅游产业的因素,并采用主成分分析法对福建省乡村旅游产业的竞争力进行分析评价,据此提出促进相应的对策建议,这对有效提升福建乡村旅游产业竞争力,推动乡村旅游产业的成长壮大具有重要与现实意义。本研究的主要内容包括以下六个部分：第一部分是导论部分,主要对研究的背景、研究目的及意义、相关概念的界定、研究思路及方法等进行阐述；第二部分是国内外研究现状,通过收集文献资料归纳总结国内外已有研究成果,并进行简要述评；第三部分是理论分析乡村产业竞争力模型及影响因素；第四部分以波特钻石模型分析框架,立足福建乡村旅游产业发展现状的基础上,深入地分析福建乡村旅游产业竞争力与影响因素；第五部分是采用主成分分析法,对福建省乡村旅游产业的竞争力进行评价分析；第六部分是研究结论,并从旅游资源要素、旅游市场、旅游企业、外部环境条件、相关产业及政策保障等方面,提出提升福建乡村旅游产业的竞争力的对策与建议。
[Abstract]:Rural tourism is a new agricultural management form, which combines agriculture and tourism organically and uses agricultural landscape and rural space to attract tourists to watch, visit, taste, leisure, experience and shop, that is, to develop tourism products on the basis of agricultural resources such as agriculture, forestry, animal husbandry, fishing and so on, and to provide characteristic services for tourists. The development of rural tourism industry is of great practical and far-reaching significance for changing the mode of agricultural development in China, promoting the employment and income of farmers, promoting the construction of new countryside, coordinating the integrated development of urban and rural areas, effectively promoting the integration and development of agriculture and related industries, realizing the transformation and upgrading of agricultural industrial structure, and meeting the growing demand for leisure consumption of urban and rural residents. During the 12th five-year Plan period, Fujian Province has made great achievements in the development of rural tourism. The implementation of a series of favorable support policies and promotion measures by the government and relevant departments, as well as the cooperation of Fujian Province in comprehensively promoting "rural tourism on both sides of the Taiwan Strait", have provided good opportunities and policy support for the further development of rural tourism industry in Fujian Province. However, at present, Fujian rural tourism is still in the growth stage, the development process is facing many difficulties and problems, especially the competitiveness of rural tourism industry is weak. Therefore, this paper focuses on the development of the competitiveness of Fujian rural tourism industry, applies the theory of industrial competitive advantage and Porter diamond model analysis framework, deeply analyzes and restricts the factors affecting and restricting Fujian rural tourism industry, and uses principal component analysis to analyze and evaluate the competitiveness of Fujian rural tourism industry, and puts forward some countermeasures and suggestions to promote the competitiveness of Fujian rural tourism industry. This is of great and practical significance to effectively enhance the competitiveness of Fujian rural tourism industry and promote the growth and growth of rural tourism industry. The main contents of this study include the following six parts: the first part is the introduction part, which mainly expounds the background, purpose and significance of the study, the definition of related concepts, research ideas and methods, the second part is the research status at home and abroad, through the collection of literature to summarize the existing research results at home and abroad, and a brief review; the third part is the theoretical analysis of rural industrial competitiveness model and influencing factors; The fourth part analyzes the competitiveness and influencing factors of Fujian rural tourism industry on the basis of Porter diamond model analysis framework and based on the present situation of Fujian rural tourism industry. The fifth part evaluates and analyzes the competitiveness of Fujian rural tourism industry by using principal component analysis. The sixth part is the research conclusion, and puts forward the countermeasures and suggestions to improve the competitiveness of Fujian rural tourism industry from the aspects of tourism resource elements, tourism market, tourism enterprises, external environmental conditions, related industries and policy guarantee.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592.7;F327

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