价值工程在B2C电子商务物流配送中的应用研究

发布时间：2017-12-31 10:07

本文关键词：价值工程在B2C电子商务物流配送中的应用研究　出处：《北方工业大学》2013年硕士论文　论文类型：学位论文

更多相关文章： 价值工程 B2C电子商务 物流配送 选址

【摘要】：B2C电子商务的出现给传统的零售企业和超级市场都带来了较大的冲击,许多传统的零售企业和超级市场也被迫纷纷加入电子商务的竞争行列,我国的电子商务竞争非常激烈。电子商务的交易最终必须依靠物流配送服务才能够完成,物流配送成为电子商务不可或缺的环节,因此研究如何提高物流配送的效率,如何提高物流配送服务的质量已经成为众多专家和学者共同研究的热点话题。本文将价值工程引入到了B2C电子商务企业中,以B2C电子商务企业的物流配送中心选址以及物流配送过程为研究对象,进行了价值工程在B2C电子商务企业的应用研究。首先,本文通过对物流配送中心选址进行了功能定义和整理,运用层次分析法确定了配送中心选址的功能权重,然后对配送中心进行了成本分析和价值评价,最后针对配送中心选址的各个方案进行了评价和优化,提出了一些优化建议,为物流配送中心的选址提供了一种新型的方法。其次,本文介绍了价值工程在B2C电子商务企业物流配送过程中应用的具体方法,首先介绍了B2C电子商务物流配送的现状及问题,然后利用价值工程对配送过程进行了功能分析,通过实地调研对物流配送过程进行了成本分析,最后对其进行了价值评价,针对价值较高或者较低的功能提出了改善方案,通过合理设计包装纸箱等优化方案降低了物流配送过程的成本,提高了物流配送过程的价值。最后通过实际案例研究,证实了价值工程在B2C电子商务物流配送中应用的可行性和有效性,拓展了价值工程的应用范围,同时也为B2C电子商务企业提高物流配送服务的效率提供了一定的参考。
[Abstract]:The B2C e-commerce to the traditional retail enterprises and supermarkets have brought greater impact, many traditional retailers and supermarkets are forced to have joined the electronic commerce competition, electronic commerce in China is very competitive. E-commerce transactions ultimately must rely on logistics service to complete, the logistics distribution has become electronic commerce an indispensable link, therefore the research on how to improve the efficiency of logistics distribution, how to improve the quality of logistics services has become a hot topic of many experts and scholars.
In this paper, the value engineering is introduced into the B2C e-commerce business. The research on the location and logistics distribution process of the B2C e-commerce enterprise's logistics distribution center is used as the research object, and the application of value engineering in B2C e-commerce enterprise is carried out.
First of all, this article through the function definition and arrangement of logistics distribution center location, the use of AHP to determine the weight function of the distribution center location, and then analyzes the cost and value of each scheme according to the distribution center, distribution center location for evaluation and optimization, and puts forward some suggestions for optimization, location the logistics distribution center provides a new method.
Secondly, this paper introduces the method for the application of value engineering in the process of logistics of B2C e-commerce enterprise, first introduced the current situation and problems of B2C e-commerce logistics distribution, and then use the value engineering, analyzed the function of the distribution process, through field research on logistics process cost analysis, finally has carried on the value evaluation, value for higher or lower functional improvement solution by reasonable design of carton packaging optimization scheme reduces the cost of logistics distribution process, improve the logistics distribution process of the value.
Finally, through practical case studies, it confirms the feasibility and effectiveness of the application of value engineering in B2C e-commerce logistics distribution, expands the application scope of value engineering, and also provides a reference for B2C e-commerce enterprises to improve the efficiency of logistics distribution service.

【学位授予单位】：北方工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F724.6;F259.2

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