浅谈电子商务模式在茶企经营过程中的应用

发布时间：2018-01-07 13:03

本文关键词：浅谈电子商务模式在茶企经营过程中的应用　出处：《福建茶叶》2016年07期 　论文类型：期刊论文

【摘要】：电子商务(Electronic Commerce)是一种诞生于美国、依托互联网,基于网络技术实现数据交换、交易信息达成的一种商业形态。当前电子商务发展呈现出电子商务的移动终端化、电子商务的物联网化、电子商务的线上虚拟传播与线下体验化等新趋势。电子商务模式应用于茶企经营的基本原则有:有利于降低茶企的各项交易成本、有利于茶企实施整合营销传播、有利于茶企价值链的增值等。电子商务模式在茶企经营过程中的应用策略可以从这样几个方面剖析:一是茶企的目标客户定位策略,主要是基于市场细分展开;二是茶企的整合营销传播策略,主要是基于营销资源的整合展开;三是茶企的电子商务品牌策略,主要是基于消费者信任的感知展开。
[Abstract]:Electronic Commerce is a kind of data exchange based on the Internet, which was born in the United States. The current development of electronic commerce presents the mobile terminal of electronic commerce and the Internet of things of electronic commerce. The new trend of online virtual communication and offline experience of e-commerce. The basic principles of E-commerce applied to tea enterprises are as follows: it is beneficial to reduce the transaction costs of tea enterprises. Tea enterprises to implement integrated marketing communication. The application strategy of e-commerce mode in the process of tea enterprise management can be analyzed from the following aspects: first, the target customer orientation strategy of tea enterprise, mainly based on market segmentation; Second, the integrated marketing communication strategy of tea enterprises, mainly based on the integration of marketing resources; The third is the brand strategy of tea enterprises, mainly based on the perception of consumer trust.
【作者单位】：中共衡水市委党校;
【分类号】：F724.6
【正文快照】： 电子商务(Electronic Commerce)是一种诞生于美国、依托互联网,基于网络技术实现数据交换、交易信息达成的一种商业形态。从20世纪60年代的“电子数据交换”(EDI)在美国运输业的广泛运用开始,电子商务就在人类商务过程中开辟了一个全新的商业形态。之后经过“VPN虚拟专用网”

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