浅议景德镇陶瓷电子商务产业集群的培育与发展

发布时间：2018-01-16 05:05

本文关键词：浅议景德镇陶瓷电子商务产业集群的培育与发展　出处：《景德镇学院学报》2016年01期 　论文类型：期刊论文

【摘要】：近年来,电子商务在景德镇陶瓷企业中的应用日趋普遍,各类电商应用模式与手段已成为陶瓷企业提升自身竞争力水平的主要突破点。为了进一步提升区域内电子商务应用水平,在分析产业组织理论现有研究成果、借鉴外地同类产业集群发展经验的基础上,本文提出,景德镇市应当构建起自己独有的陶瓷电子商务产业集群。为了支撑这一观点,本文对培育陶瓷电子商务产业集群的作用、价值与前景进行了具体分析。最后,本文进一步提供了若干利于促进景德镇陶瓷电子商务产业集群培育、发展的政策建议。
[Abstract]:In recent years, the application of electronic commerce in Jingdezhen ceramic enterprises is becoming more and more common. All kinds of e-commerce application models and means have become the main breakthrough point for ceramic enterprises to improve their competitiveness. In order to further improve the level of e-commerce application in the region, the existing research results in the analysis of industrial organization theory. Based on the development experience of similar industrial clusters in other countries, this paper puts forward that Jingdezhen should construct its own unique ceramic electronic commerce industry cluster. In order to support this view. In this paper, the role, value and prospect of cultivating ceramic electronic commerce industry cluster are analyzed in detail. Finally, this paper provides some help to promote the cultivation of Jingdezhen ceramic electronic commerce industry cluster. Policy recommendations for development
【作者单位】：华南师范大学;景德镇学院经济与管理系;
【基金】：2014年江西省教育科学规划项目“特色产业环境对电子商务创业人才培养效果的影响研究—以景德镇陶瓷产业为例”(14YB129)
【分类号】：F724.6;F426.71
【正文快照】： 一、引言(一)本文研究方向与目标作为十二五期间我国的战略性新兴产业之一,电子商务兼具综合性、战略性、基础性等特征,能够扩消费、稳增长、调结构、促转型、增就业、惠民生,而且与我国各地的特色产业间有着很高的产业关联度和感应度,是区域经济社会发展的重要引擎。在目前景

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