基于政府主导的重庆电子商务现状与对策研究

发布时间：2018-01-16 13:34

本文关键词：基于政府主导的重庆电子商务现状与对策研究　出处：《重庆交通大学》2012年硕士论文　论文类型：学位论文

【摘要】：现代信息网络技术突飞猛进地向前发展,将国际贸易带进一个信息化时代。电子商务的发展将成为全球贸易发展的重要推动力量,电子商务已成为21世纪经济发展的第一增长点。电子商务不仅是一个贸易的技术手段问题,而是代表着未来的贸易方向,是关系到国际经济发展的严峻挑战,也是难得的机遇。可以相信：作为一种商务活动过程,电子商务的影响将远远超出商务活动本身。本论文探讨了重庆市电子商务的发展概况,指出了在重庆发展电子商务的意义及其作用,并将重庆电子商务的发展与国内其他城市电子商务的发展做出比较与分析,得出重庆在电子商务发展方面的若干制约因素。通过广泛的调查研究,本论文全面系统地分析了重庆市实施电子商务活动的基础和应用现状,提出了重庆市电子商务发展过程中存在的问题,并针对这些问题从多个方面和角度提出了重庆发展电子商务的策略。希望本论文能够为重庆市政府有关部门制定电子商务发展策略提供相关决策依据。本论文研究过程中,始终坚持理论联系实际、实事求是的研究方法。分析过程中广泛采用了宏观与微观分析相结合等方法。在对电子商务企业的数据调查与分析中力求做到科学合理,在具体对策措施的制定上尽可能做到具有可操作性。
[Abstract]:With the rapid development of modern information network technology, international trade will be brought into an information age. The development of electronic commerce will become an important driving force for the development of global trade. In 21th century, E-commerce has become the first growth point of economic development. E-commerce is not only a technical means of trade, but also represents the future direction of trade, which is a severe challenge related to the development of international economy. It is also a rare opportunity. We can believe that as a business process, the impact of electronic commerce will far exceed the business activity itself. This paper discusses the development of electronic commerce in Chongqing, and points out the significance and function of developing electronic commerce in Chongqing. By comparing and analyzing the development of electronic commerce in Chongqing and other cities in China, the author draws a conclusion that some restrictive factors of electronic commerce development in Chongqing, through extensive investigation and research. This paper comprehensively and systematically analyzes the basis and application status of the implementation of e-commerce activities in Chongqing, and puts forward the existing problems in the process of the development of e-commerce in Chongqing. Aiming at these problems, this paper puts forward the strategy of developing electronic commerce in Chongqing from many aspects and angles, and hopes that this paper can provide the relevant decision basis for the relevant departments of Chongqing municipal government to formulate the development strategy of electronic commerce. In the research process of this paper, we always adhere to the combination of theory and practice. The research method of seeking truth from facts. In the process of analysis, the combination of macro and micro analysis is widely used. In the data survey and analysis of electronic commerce enterprises, scientific and reasonable methods are sought. In the formulation of specific countermeasures as much as possible to achieve maneuverability.
【学位授予单位】：重庆交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F724.6

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