基于青年群体消费心理的家具定制网站交互设计研究

发布时间：2018-01-18 09:35

本文关键词：基于青年群体消费心理的家具定制网站交互设计研究　出处：《南京理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：互联网技术的广泛应用,影响着人类社会的各个领域,家具定制网站作为传统家具行业的创新模式也随之出现。随着网站的发展,在越来越贴近用户需求的同时,细分用户群进行设计将成为未来电子商务网站深入发展的道路。青年群体是网络购物的主力军,对于家具的需求较多,购买能力较大,是家具定制网站的主要用户群体。因此,在对家具定制网站的设计进行研究时,应当有针对性的对其消费心理进行研究。本论文从青年群体的消费心理出发,对用户消费心理及需求进行了深入挖掘,从网页交互设计的操作流程、结构设计及视觉设计三个方面提出了家具定制网站交互设计策略,旨在设计出更加符合青年群体消费心理的家具定制网站。首先,本文在对青年消费心理相关理论进行论述的基础上,对青年消费群体进行了分类,并着重分析了青年消费者的需要和动机,总结出了影响青年消费者购买行为的内在因素和外在因素。同时对家具定制网站交互设计的目标、内容及方法进行了分析和阐述,论述了青年消费心理与网页交互设计的关系。其次,从本文总结出的影响青年消费群体购买行为的因素出发,对青年消费群体进行了定性和定量研究,挖掘其对家具定制这一消费行为的根本需求,并在此基础上结合网页交互设计的一般原则将其引用到网页的行为层面、结构层面及视觉层面的设计中,提出了面向青年消费群体的家具定制网站交互设计策略。最后,将本文得出的设计策略应用到实践中,并对实践成果展开可用性测试评估以验证设计策略的合理性。互联网时代的大背景下,基于青年群体消费心理的家具定制网站交互设计研究具有重要的实践意义和应用前景。
[Abstract]:With the wide application of Internet technology, it affects every field of human society. As a traditional furniture industry innovation mode, furniture customization website also appears. With the development of website. In the more and more close to the needs of users at the same time, subdivision of the user group design will become the future of e-commerce website in-depth development. Young people are the main force of online shopping, the demand for furniture is more. The purchase ability is big, is the furniture custom website main user group. Therefore, when carries on the research to the furniture custom website design. Should be targeted to its consumer psychology research. This paper from the youth consumer psychology, consumer psychology and needs of the user in-depth mining, from the web page interactive design operation process. The interactive design strategy of furniture customization website is put forward in three aspects of structure design and visual design in order to design furniture customization website which is more in line with the consumer psychology of young people. First of all. Based on the theory of youth consumption psychology, this paper classifies the youth consumer groups, and analyzes the needs and motives of young consumers. This paper summarizes the internal and external factors that affect the purchase behavior of young consumers. At the same time, it analyzes and expounds the objectives, contents and methods of interactive design of furniture customization website. The relationship between youth consumption psychology and interactive design of web pages is discussed. Secondly, the qualitative and quantitative research on youth consumer groups is carried out from the factors that affect the purchase behavior of youth consumer groups summarized in this paper. Excavate its basic demand for the consumption behavior of furniture customization, and on this basis, combined with the general principles of web page interaction design, it will be cited to the design of the behavior level, the structure level and the visual level of the web page. This paper puts forward the interactive design strategy of furniture customization website for young consumer groups. Finally, the design strategy obtained in this paper is applied to practice. In order to verify the rationality of the design strategy, the usability test evaluation is carried out on the practical achievements. Under the background of the Internet era. The research on interactive design of furniture customization website based on youth consumer psychology has important practical significance and application prospect.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP393.092

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