中国“淘宝村”的产业演化研究

发布时间：2018-01-18 10:31

本文关键词：中国“淘宝村”的产业演化研究　出处：《中国软科学》2017年02期 　论文类型：期刊论文

【摘要】："淘宝村"作为一种互联网草根创业推动的包容性经济发展现象,正受到国家乃至世界的关注。"淘宝村"的产业,用短短的几年时间就走完了传统上需要上百年才能走完的产业历程。本文基于对全国20个"淘宝村"的实地调研和大量二手资料,从经济演化理论视角对其产业演化进行解读,剖析其产业演化规律。"淘宝村"之所以具有旺盛的生命力,源于其自组织性、变异彻底性和弱路径依赖性,其实质是通过农户电子商务创业,以"点"(商业模式)的创新及裂变复制带动"面"(区域产业)的发展所引发的生产关系的变革。技术创新与商业模式创新交替升级,创业者的"双网学习",以及网商竞争与合作分别构成了"淘宝村"产业演化的遗传、变异与选择机制。企业家精神是"淘宝村"产业演化的内生动力。"淘宝村"的产业演化一般经历了萌芽、裂变式成长和产业集群式发展三个阶段。政府在推动农村电商发展过程中,关键是要充分降低农村电商创业的交易成本和学习成本,以做好公共服务、优化农村电商发展环境为基本任务。
[Abstract]:"Taobao Village" as a kind of Internet grassroots promotion of inclusive economic development phenomenon, is being concerned by the country and even the world. "Taobao Village" industry. It takes a few years to complete the traditional industry process that takes hundreds of years to complete. This paper is based on the field research and a large number of second-hand materials on 20 "Taobao villages" in China. From the angle of economic evolution theory, this paper analyzes the law of industrial evolution. The reason why Taobao Village has strong vitality comes from its self-organization, thoroughness of variation and weak path dependence. Its essence is to start a business through farmer's electronic commerce. The innovation of "dot" (business model) and its fission copy will lead to the change of production relations caused by the development of "facet" (regional industry). Technological innovation and business model innovation will be upgraded alternately. The entrepreneur's "double net study", as well as the network merchant competition and the cooperation separately constituted "Taobao village" the industry evolution heredity. Variation and selection mechanism. Entrepreneurship is the endogenous driving force of the industrial evolution of "Taobao Village", and the industrial evolution of "Taobao Village" has generally experienced the germination. Three stages of fission growth and industrial cluster development. In the process of promoting the development of rural e-commerce, the key is to fully reduce the transaction cost and learning cost of rural e-commerce entrepreneurship in order to do a good job of public services. Optimization of rural e-commerce development environment for the basic task.
【作者单位】：湘潭大学商学院;江苏师范大学商学院;
【基金】：国家社科基金项目(自发式农村电子商务的商业模式创新性复制研究;14BGL154)
【分类号】：F724.6
【正文快照】： 一、引言互联网让世界变得扁平。随着城乡“数字鸿沟”的缩小,电子商务的基因注入农村这一古老的肌体,农村经济便开始焕发出勃勃生机[1]。在“大众创业、万众创新”的新形式下,当下中国的一些农村地区正孕育着一场电商创业浪潮,自2012年以来,全国各地陆续发现1131个以农户为

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