卡客车轮胎O2O电子商务模式研究

发布时间：2018-01-19 08:43

本文关键词： 轮胎 O2O 电子商务模式　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：轮胎业作为汽车行业的重要组成部分,在汽车行业中占有重要的地位,而卡客车轮胎又在轮胎业中占有较大的份额。一直以来,卡客车轮胎的服务市场都是传统分级经销服务模式,这种模式在原有的环境下尽管发挥了主流及不可替代的作用,但随着互联网技术的发展,移动消费的兴起,020电子商务模式对原有传统市场经营模式产生了极大的冲击。本文介绍了笔者在卡客车轮胎企业管理实践中,感受到传统轮胎经营模式所存在的弊病,分析了 020电子商务模式在卡客车轮胎行业的适用环境和必要性,并建立了一套适合国内卡客车服务市场的020电子商务服务平台,包括轮胎020商业模式架构、轮胎020平台业务流程架构、轮胎020系统核心业务功能。然后探讨了卡客车轮胎020电子商务模式的推广和应用措施,并分析行业未来发展前景。笔者认为,通过这一新型电子商务平台的建立,可以极大地改变目前国内卡客车轮胎服务市场的市场环境,通过平台,融入大批轮胎生产商、终端服务店、消费者,减少不必要的中间流通环节,统一服务标准,降低经营成本,真正做到厂家、店面、消费者多赢的局面。
[Abstract]:As an important part of automobile industry, tire industry occupies an important position in automobile industry, and truck tire occupies a large share in tire industry. The service market of car-bus tire is the traditional hierarchical distribution service model, although this model has played a mainstream and irreplaceable role in the original environment, but with the development of Internet technology, mobile consumption is on the rise. The E-commerce mode of 020 has had a great impact on the original traditional market management mode. This paper introduces the author's experience of the disadvantages of the traditional tire management mode in the management practice of car-bus tire enterprises. This paper analyzes the applicable environment and necessity of 020 E-commerce mode in car-bus tire industry, and establishes a set of E-commerce service platform 020 suitable for domestic car-bus service market. Including the tire 020 business model architecture, tire 020 platform business process architecture, tire 020 system core business functions. The author thinks that the establishment of this new electronic commerce platform can greatly change the market environment of domestic truck tire service market. A large number of tire manufacturers, terminal service stores, consumers, reduce unnecessary intermediate circulation links, uniform service standards, reduce operating costs, truly achieve manufacturers, stores, consumers win the situation.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274;F426.72

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