易通公司MPOS项目商业计划书

发布时间：2018-01-19 11:07

本文关键词： 易通公司 MPOS 商业计划书　出处：《兰州理工大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着信息技术的不断发展和持续创新,银行卡支付手段和支付工具也不断丰富,在原有的银行卡POS机刷卡支付、网上支付的基础上,基于移动互联网的银行卡支付系统MPOS近年来逐渐兴起。MPOS是以智能手机APP为载体、O2O线上线下融合的新型银行卡支付工具,以其独特的优势受到业界的青睐。基于移动互联网的银行卡支付的MPOS系统,适应目前线上线下相融合(O2O)的电子商务模式逐渐成为一种趋势,以移动互联网作为技术基础,传统刷卡交易为手段,手机APP与硬件设备相结合,实现传统银行卡交易受理机具的智能化,同时又打通了互联网与实体POS的联系。本文探讨了易通公司在现有传统银行卡POS机收单、网上支付的业务基础上,利用现有技术、系统、业务优势,发展MPOS项目的可行性。利用MPOS低成本、高效率的优势,增强易通公司在银行卡收单领域的竞争优势,进一步拓宽易通公司收单业务市场领域,完善公共服务、便民市场、小微商户银行卡受理环境。论文在明确MPOS兴起的背景及研究意义的基础上,梳理国内外研究文献,提出易通公司实施MPOS项目这一问题;之后分析MPOS项目的竞争战略、经营策略及效益;其次设计了易通公司MPOS项目的方案,提出了商户风险管理的措施;最后,在总结全文的基础上指出易通公司的MPOS项目是一个可行性强、投资回报率高、市场前景广阔的项目。
[Abstract]:With the continuous development and continuous innovation of information technology, bank card payment means and payment tools are also constantly rich, on the basis of the original bank card POS machine swipe card payment, online payment. The bank card payment system (MPOS) based on the mobile Internet is a new type of bank card payment tool which integrates the line of O2O and the off-line with the APP of smart phone as the carrier in recent years. The MPOS system based on the mobile Internet bank card payment adapts to the current electronic commerce mode which integrates the online and the off-line (O _ 2O) and becomes a trend gradually. Taking the mobile internet as the technical foundation, the traditional credit card transaction as the means, the mobile phone APP and the hardware equipment unifies, realizes the traditional bank card transaction accepts the machine intellectualization. At the same time, the connection between Internet and entity POS is discussed. This paper discusses the advantages of existing technology, system and business on the basis of traditional bank card POS receipt and online payment business. The feasibility of developing MPOS project. Make use of the advantages of low cost and high efficiency of MPOS, strengthen the competitive advantage of Yi Tong Company in the field of bank card collection and order collection, and further broaden the market area of the order collection business of Yi Tong Company. Improve the public services, convenient market, small and micro merchants bank card acceptance environment. The paper on the basis of clear background and research significance of the rise of MPOS, combing the domestic and foreign research literature. This paper puts forward the problem of implementing MPOS project in Yitong Company. Then it analyzes the competition strategy, management strategy and benefit of MPOS project. Secondly, the project of MPOS is designed, and the measures of risk management are put forward. Finally, on the basis of summarizing the full text, it is pointed out that the MPOS project of Yitong Company is a project with strong feasibility, high rate of return on investment and broad market prospect.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F832.2

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