跨境物流新模式—海外仓选址研究

发布时间：2018-01-20 11:40

本文关键词： 跨境电子商务跨境物流海外仓选址　出处：《浙江大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,中国政府高度重视跨境电子商务的发展。相关政策文件纷纷出台,传统企业开始试水跨境业务,跨境电商对消费者的吸引力也逐渐上涨,这些都有力地推动跨境电商的高速发展。作为跨境电商贸易的最后一公里,只有物流把商品送达顾客,跨境交易才算顺利完成,所以跨境物流的发展同样备受关注。尽管如此,在跨境电商蓬勃发展的同时,跨境物流却停滞不前,无法跟上跨境电商的高速发展。在这种难以磨合的矛盾之下,一种全新的跨境物流模式-海外仓诞生了。作为跨境物流模式的重要革新,海外仓成功地解决了跨境物流的一系列问题,诸如高昂的跨境物流费用、漫长的配送时间,其实质是把跨境贸易移至当地进行,缩短与当地消费者的距离,提升其购物体验,最终使得跨境电商企业在目的国市场拥有强劲的立足之地。本文首先以跨境电商及跨境物流的发展现状为出发点,借助图表和数据直观形象地展现了跨境电商与跨境物流两者之间紧密的共生关系。接着通过几种跨境物流传统模式的分析比较,得出当前跨境物流普遍存在的问题:配送时间长、难以全程追踪包裹去向、清关障碍多、破损丢包现象普遍、退换货困难等。这些问题都极大地阻碍了跨境物流乃至跨境电商的蓬勃发展。跨境电商行业迫切需要发掘一种能够与跨境电商的发展速度相匹配、不同于传统跨境物流的新配送模式。本文阐述了海外仓的优劣势以及适用范围,分析了其对现代跨境物流业的重要作用,着重介绍了海外仓在选址方面应考量的宏微观因素,创造性地使用PESTEL模型从政治、经济、社会、科技、环境、法律和战略角度分析宏观因素,运用物流总费用最低原理构建关键成本公式分析微观因素,同时指出海外仓选址应注意的通用原则。接着,结合对A公司海外配送中心选址的案例分析,首度提出海外仓选址的一般性流程,借助SWOT模型调查海外仓建仓的可行性,通过加权平均法和公式限定法量化宏微观因素对海外仓选址的影响,从而验证笔者上述分析的科学合理性,旨在为我国跨境电商企业走出国门,走向世界提供一定的借鉴与指导。
[Abstract]:In recent years, the Chinese government has attached great importance to the development of cross-border e-commerce. Relevant policy documents have been published, traditional enterprises began to test cross-border business, cross-border e-commerce has gradually become more attractive to consumers. As the last kilometer of cross-border e-commerce trade, only when goods are delivered to customers can cross-border transactions be completed smoothly. Therefore, the development of cross-border logistics is also of great concern. However, while cross-border e-commerce is booming, cross-border logistics is stagnant. Unable to keep up with the rapid development of cross-border e-commerce. In this difficult to run in the contradiction, a new cross-border logistics model-overseas warehouse was born. As an important innovation of cross-border logistics model. Overseas warehouses have successfully solved a series of cross-border logistics problems, such as high cross-border logistics costs, long distribution time, the essence of which is to move cross-border trade to local areas and shorten the distance from local consumers. Improve its shopping experience, ultimately make cross-border e-commerce enterprises in the destination country market has a strong foothold. Firstly, this paper starts with the development of cross-border e-commerce and cross-border logistics as the starting point. With the help of charts and data, it shows the close symbiotic relationship between cross-border e-commerce and cross-border logistics. Then, through the analysis and comparison of several traditional modes of cross-border logistics. Draw the current cross-border logistics common problems: long distribution time, it is difficult to track the whole package, customs clearance obstacles, damage and loss of packages is common. These problems have greatly hindered the development of cross-border logistics and even cross-border e-commerce. Cross-border e-commerce industry urgently needs to find a kind of speed to match the development of cross-border e-commerce. Different from the new distribution mode of traditional cross-border logistics, this paper expounds the advantages and disadvantages of overseas warehouse and its application scope, and analyzes its important role in the modern cross-border logistics industry. This paper focuses on the macro and micro factors that should be considered in the selection of overseas warehouses, and creatively uses the PESTEL model to analyze macro factors from the political, economic, social, scientific, technological, environmental, legal and strategic perspectives. Using the principle of minimum logistics total cost to construct the key cost formula to analyze the micro factors, and point out the general principles of overseas warehouse location. Then, combined with A company overseas distribution center location case analysis. The general process of overseas warehouse location is put forward for the first time. The feasibility of overseas warehouse location is investigated by SWOT model. The influence of macro and micro factors on overseas warehouse location is quantified by weighted average method and formula limitation method. In order to verify the scientific rationality of the above analysis, the purpose of this paper is to provide some reference and guidance for our cross-border e-commerce enterprises to go abroad and go to the world.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F259.2

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