基于B2M的酒类交易电子商务平台（WTECP）的设计与实现

发布时间：2018-01-20 13:28

本文关键词： 酒类交易行业电子商务交易平台系统开发　出处：《湖南大学》2011年硕士论文　论文类型：学位论文

【摘要】：当今信息技术日新月异，尤其是互联网的发明与广泛应用，对人们的生活产生了很大的影响。网络已经成为人们生活中不可或缺的一部分，特别是网络购物这给企业的发展带来巨大商机，越来越多的企业把电子商务作为发展方向，电子商务进入酒类行业是网络技术进步的必然趋势。中国地大物博，历史的沉淀孕育了深厚的酒类文化，酒类交易产品的高额利润，刺激了酒业的迅猛发展。电子商务的发展，促使各行各业陆续涉足电子商务，酒类行业在近几年也纷纷加入了电子商务的大军。但是如何结合电子商务与产业的整合优势，优化平台服务系统一直是诸多专家学者研究的热点。本文就以电子商务与产业相结合为研究背景，具体以酒类产业如何与电子商务平台进行结合，建立国内酒类交易电子商务平台为研究对象，提出建设酒类电子商务交易平台的设计方案。运用了个性化的电子商务模式理念，采用基于区域的电子商务领域的B2M新型电子商务交易模式，清晰地描述了系统中的信息处理流程，阐明了系统各模块之间的组成及其功能和相互关系。结合国内酒类电子商务的实际情况，深入分析现有电子商务系统模式，设计出了基于B2M的面向酒类行业电子商务平台的交易系统。本文采用B/S结构即浏览器和服务器结构，在交易平台的程序实现上使用ASP动态技术，成功地完成了电子商务交易系统的开发工作。酒类电子商务交易平台网络构架采用了数据层、WEB应用层、业务逻辑层三层网络构架技术，初步实现了电子商务平台的主要功能模块。深入分析电子商务逻辑结构与网络结构，在交易平台的安全层面上采用CA认证技术，确保交易双方交易的有效性与真实性，，并利用系统分析的方法，详细分析交易平台的安全机制以及数据流程等问题。针对自身工作的特点与性质，开发出的酒类交易电子商务平台技术在我公司得到了应用，为客户提供了互通信息的平台，为同行业人士提供了统一规范的、高效率低成本的操作模式。本文提出的建设酒类交易电子商务交易平台的具体设计方案，通过酒类交易电子商务平台的研发工作，对逐步改变国内外酒类交易传统交易方式，完善和规范酒类商品交易市场体系，促进经济发展具有现实意义与实用价值。
[Abstract]:Nowadays, information technology is changing with each passing day, especially the invention and wide application of Internet, which has a great influence on people's life. Network has become an indispensable part of people's life. Especially the network shopping which brings huge business opportunities to the development of enterprises more and more enterprises take electronic commerce as the development direction electronic commerce into the wine industry is the inevitable trend of network technology progress. The precipitation of history gave birth to the deep liquor culture, the high profit of the liquor trading products, and stimulated the rapid development of the wine industry. The development of electronic commerce prompted various industries to step into the electronic commerce one after another. Alcohol industry has joined the army of e-commerce in recent years, but how to integrate the advantages of e-commerce and industry, how to optimize the platform service system has been a hot spot of many experts and scholars. In this paper, the combination of e-commerce and industry as the research background, specifically how to combine the wine industry with e-commerce platform, the establishment of domestic wine trading e-commerce platform as the research object. This paper puts forward the design scheme of building a wine electronic commerce trading platform, applies the idea of individualized electronic commerce mode, and adopts a new type of B2m electronic commerce transaction model based on the area of electronic commerce. The information processing flow in the system is described clearly, and the composition, function and relationship among the modules of the system are clarified. Combined with the actual situation of domestic alcohol e-commerce. Based on the analysis of the existing electronic commerce system model, a B2M oriented trading system for alcohol industry e-commerce platform is designed. This paper adopts the structure of B / S, that is browser and server, and uses ASP dynamic technology in the program implementation of trading platform. Successfully completed the development of e-commerce trading system. Alcohol e-commerce trading platform network architecture using the data layer Web application layer, business logic layer three-tier network architecture technology. The main function modules of E-commerce platform are realized preliminarily. The logical structure and network structure of E-commerce are analyzed deeply. CA authentication technology is adopted in the security level of trading platform. To ensure the validity and authenticity of the transaction, the security mechanism and the data flow of the trading platform are analyzed in detail by the method of systematic analysis. According to the characteristics and nature of their own work, the developed wine trading e-commerce platform technology has been applied in our company, providing a platform for customers to exchange information, for the same industry to provide a unified standard. High efficiency and low cost operation mode. This paper proposes a specific design scheme for the construction of alcohol trading e-commerce trading platform, through the wine trading e-commerce platform research and development work. It is of practical significance and practical value to gradually change the traditional trading mode of domestic and foreign wine trade, perfect and standardize the market system of alcohol commodities trading, and promote the economic development.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP311.52;F426.82;F724.6

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