电子商务企业全要素生产率变化及影响因素分析

发布时间：2018-01-22 18:37

本文关键词： 电子商务 data envelopment analysis(DEA) 规模全要素生产率效率　出处：《系统工程理论与实践》2017年02期 　论文类型：期刊论文

【摘要】：本文运用DEA Malmquist生产率指数模型,从效率变化、规模变化和技术变化的动态视角,探讨了电子商务企业的全要素生产率变化及其影响因素.研究结果显示,电子商务企业生产率增长经常伴随着技术进步、效率提升和规模扩张,这表明电子商务企业全要素生产率的变化源于以上三种要素的组合,但技术变化在驱动全要素生产率变化中起着更为关键的作用.从电子商务商业模式的角度来说,B2C电子商务模式比B2B电子商务模式和在线旅游OTA业务有更高的技术创新能力和全要素生产率水平;在线旅游OTA业务虽然实现了技术效率的改进和规模的扩张,但技术能力下滑导致其全要素生产率水平下滑;B2B电子商务模式全要素生产率水平下降的原因则在于效率、技术和规模的同步下滑.这些发现启示企业管理者应该正确处理技术、规模和效率之间的关系,同时应针对不同的商业模式采取不同的全要素生产率提升策略.
[Abstract]:This paper uses DEA Malmquist productivity index model, from the dynamic perspective of efficiency change, scale change and technology change. This paper discusses the change of total factor productivity of e-commerce enterprises and its influencing factors. The results show that the productivity growth of e-commerce enterprises is often accompanied by technological progress, efficiency improvement and scale expansion. This indicates that the change of total factor productivity of e-commerce enterprises originates from the combination of the above three factors. But technological change plays a more critical role in driving the change of total factor productivity, from the perspective of e-commerce business model. The B2C e-commerce model has higher technological innovation ability and total factor productivity level than B2B e-business model and online tourism OTA business. Although the online tourism OTA business has realized the technical efficiency improvement and the scale expansion, but the technical ability decline causes its total factor productivity level to decline; The decline of total factor productivity level of B2B e-commerce model lies in the simultaneous decline of efficiency, technology and scale. These findings suggest that managers should correctly handle the relationship between technology, scale and efficiency. At the same time, different TFP strategies should be adopted for different business models.
【作者单位】：中国科学院大学经济与管理学院;中国科学院虚拟经济与数据科学研究中心;中国科学院大数据挖掘与知识管理重点实验室;
【基金】：国家自然科学基金重点项目(71331005);国家自然科学基金国际(地区)合作与交流项目(71110107026)~~
【分类号】：F592.6;F724.6
【正文快照】： 1引言生产率指的是生产过程中所生产的产出与所使用的投入之间的比率.如果作为研究对象的投入只包含一种要素,则产出对该投入要素测量所得的生产率是单要素生产率,如工厂的劳动生产率,发电站的燃料生产率或农业中的土地生产率等.单要素生产率反映了每单位投入要素所带来的的产

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