基于电子商务平台视角的卖家信用风险管理实证分析

发布时间：2018-01-25 15:33

本文关键词： 电子商务卖家信用风险双重差分模型风险培训　出处：《对外经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：本文在研究已有文献对电子商务风险及卖家信用风险形成理论和防范方法基础上,指出卖家信用风险产生的原因在于其自身对风险行为认知不足、行业监管缺失及违约处罚机制不完善。本研究从第三方电子商务平台的视角,分析了卖家群体对电子商务平台发展所起的作用、卖家信用风险会对平台产生何种影响、并结合信用风险的成因提出电子商务平台应建立并实施风险培训计划对卖家群体进行教育引导和管理以降低卖家信用风险。在实证分析中,本文以国内某知名电商平台实施培风险培训计划为研究案例,该平台通过分析大量风险案例成因和特征,为风险培训内容的设计提供数据支撑,并以接受培训的卖家和另一相关类目未接受培训的卖家为研究对象,利用DID模型进行回归,通过数据结果验证了有效的风险教育培训可提高卖家风险意识,规范卖家交易行为、降低卖家风险指标及改善平台运营环境。
[Abstract]:In this paper, the formation of the basic theory and methods for the prevention of e-commerce risk and credit risk of the seller in the existing literature research, pointed out that the reason for the seller credit risk is the risk behavior on its own lack of knowledge, lack of industry regulation and the default punishment mechanism is not perfect. This study from the third party e-commerce platform perspective, analyzes the seller group the development of e-commerce platform, the seller of credit risk will affect the platform, combined with the causes of the credit risk of the proposed e-commerce platform should establish and implement training plan for risk education guidance and management of the seller group to reduce the seller credit risk. In the empirical analysis, this paper uses a domestic well-known business platform for the implementation of training risk the training plan for case study, analysis of a large number of risk case causes and characteristics through the platform, designed to provide training risk The data support, and to receive training and other related categories the seller did not accept the training of the seller as the research object, by using DID regression model, the results confirm the effective risk training can improve the seller risk consciousness, standardize the seller transactions, reduce the risk and improve the index of house selling platform operating environment.

【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274

【参考文献】