区块链视角下的B2C电商平台产品信息追溯和防伪模型

发布时间：2018-01-28 19:35

本文关键词： 区块链分布式网络瀑布效应产品信息追溯产品防伪　出处：《中国流通经济》2017年12期 　论文类型：期刊论文

【摘要】：20世纪90年代以来,伴随着我国电子商务的飞速发展,产生了一系列制约我国网络零售市场长远发展的难题,特别是B2C销售中存在的信息不对称、产品信息追溯和防伪问题等,更是难以依靠常规网络零售市场治理手段予以彻底解决。鉴于区块链技术能够凭借分布式存储架构、区块链式连接、"瀑布效应",利用密码学、共识算法、智能合约等技术,在信息收集、流转、共享等过程中解决信息追溯难题,弥补产品防伪漏洞,防止信息篡改,而区块链上传信息的真实性、可用性、完整性问题,也可借助物联网技术加以解决,即能够通过接入物联网信息采集终端,确保信息客观公正动态地传输到电商平台产品信息区块链,实现对产品性状等信息的实时跟踪记录,因此可利用区块链技术实现对产品信息的追溯并防止篡改,进而结合物联网技术解决产品防伪问题。
[Abstract]:Since 1990s, with the rapid development of electronic commerce in our country, a series of problems have emerged, especially the information asymmetry in B2C sales. Product information traceability and anti-counterfeiting problems, it is difficult to rely on the conventional network retail market governance means to be thoroughly resolved. In view of block chain technology can rely on distributed storage architecture, block chain connection. "waterfall effect", using cryptography, consensus algorithm, intelligent contract and other technologies, in the process of information collection, circulation, sharing and other processes to solve the problem of information tracing, make up for product security loopholes, prevent information tampering. The authenticity, usability and integrity of the information uploaded by the block chain can also be solved by means of the Internet of things technology, that is, it can be accessed to the Internet of things information collection terminal. Ensure that the information can be transferred to the block chain of the product information of e-commerce platform objectively and justly, and realize the real-time tracking and recording of the information such as product characters. Therefore, the technology of block chain can be used to trace the product information and prevent tampering. Combined with the Internet of things technology to solve the problem of anti-counterfeiting products.
【作者单位】：中央财经大学信息学院;
【基金】：国家自然科学基金重点项目“工业信息物理融合系统安全理论与关键技术”(U1509214) 中央财经大学研究生科研创新基金“基于区块链技术的智能服务交易架构研究”
【分类号】：F724.6;TP311.13
【正文快照】： 一、引言20世纪90年代以来,我国电子商务飞速发展,取得了举世瞩目的成就。[1]截至2016年底,中国电子商务交易额达到22.97万亿元,同比增长25.5%。其中,网络零售市场(B2C)交易额5.3万亿元,同比增长39.1%,远高于电子商务总交易额的增长速度。然而,在B2C模式交易额快速增长的同时,

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