基于信息生态链的电子商务知识管理研究

发布时间：2018-01-28 20:49

本文关键词： 信息生态链电子商务知识管理结构方程模型系统动力学　出处：《江西财经大学》2016年硕士论文　论文类型：学位论文

【摘要】：在以知识经济为社会大背景的21世纪,知识成为电子商务企业获取可持续竞争优势的最重要资源。因此,学术界对电子商务企业知识管理不断进行深入的研究,但通过总结现有文献可以了解到,大多数成果还停留在对电子商务企业运行过程中的知识管理的相关研究。同时,随着电子商务的飞速发展,电子商务生态化趋势日益明显,电子商务企业复杂多变的环境要求其不但要注意内部知识管理建设,更是需要把知识管理活动置于信息生态环境中,不断改善知识管理方案以适应周围信息环境改变。因此,本文以信息生态链为视角研究了电子商务企业的知识管理具有一定的理论价值和现实意义。通过探索基于信息生态链的电子商务知识管理行为特性、影响因素及其系统作用机制,帮助电子商务企业更加深入的认识其知识管理模式,并为电子商务企业进行知识管理提供更加有效合理的政策建议。首先,结合信息生态链的特性,提出了基于信息生态链视角下的电子商务企业知识管理行为的概念,分析影响知识管理行为的因素,进而提出信息生态链视角下的电子商务企业知识管理整合模型。其次,从影响因素角度,将影响电子商务企业知识管理的因素划分为知识特性、信息主体特性和信息环境特性三个方面,并提出知识管理影响因素的研究假设与理论模型,据此制定测量量表,然后通过发放和回收问卷获得数据,利用探索性因子分析法进行量表质量检验以确定最终量表。并借助结构方程模型实证方法对问卷数据进行处理分析,对相关假设进行检验,得到了验证分析结论。再次,从系统运行的角度,引入系统动力学的相关概念和理论,建立基于信息生态链的电子商务知识管理量化模型,以揭示基于信息生态链视角下的电子商务企业知识管理行为的长期演化规律。结合提出的基于信息生态链范畴下的电子商务企业知识管理整合模式以及经过实证检验的影响因素变量,勾画了基于信息生态链的电子商务企业知识管理的因果关系图和系统流图模型,利用Vensim软件对其仿真,得出基于信息生态链的电子商务企业知识管理行为的演化过程,并根据灵敏度分析进行政策设计。最后,从对策建议的角度,在对基于信息生态链的电子商务企业知识管理理论研究的基础上,结合当前电子商务企业的实际情况,为提高电子商务企业知识管理绩效提供适当策略和建议,希望对我国电子商务企业的知识管理活动有一定的指导意义。
[Abstract]:In 21th century, with the knowledge economy as the social background, knowledge has become the most important resource for e-commerce enterprises to obtain sustainable competitive advantage. The academic circle carries on the thorough research to the electronic commerce enterprise knowledge management unceasingly, but can understand through the summary existing literature. At the same time, with the rapid development of electronic commerce, the trend of ecologicalization of electronic commerce is becoming more and more obvious. The complex and changeable environment of e-commerce enterprises requires them not only to pay attention to the construction of internal knowledge management, but also to put the knowledge management activities in the information ecological environment. Continuous improvement of knowledge management programmes to adapt to changes in the surrounding information environment. This paper studies the knowledge management of e-commerce enterprises from the perspective of information ecological chain, which has certain theoretical value and practical significance. By exploring the behavior characteristics of e-business knowledge management based on information ecological chain. The influencing factors and their system function mechanism help e-commerce enterprises to understand their knowledge management model more deeply and provide more effective and reasonable policy recommendations for e-commerce enterprises to carry out knowledge management. Based on the characteristics of information ecological chain, this paper puts forward the concept of knowledge management behavior in e-commerce enterprises based on the view of information ecological chain, and analyzes the factors that affect the knowledge management behavior. And then put forward the e-business enterprise knowledge management integration model from the perspective of information ecological chain. Secondly, from the perspective of influencing factors, the factors that affect e-business enterprise knowledge management are divided into knowledge characteristics. Information subject characteristics and information environment characteristics of three aspects, and knowledge management factors research hypothesis and theoretical model, according to the formulation of measurement scale, and then through the issuance and recovery of data. Using exploratory factor analysis to test the quality of the scale to determine the final scale, and with the structural equation model empirical analysis of the questionnaire data processing, to test the relevant assumptions. Thirdly, from the point of view of system operation, the related concepts and theories of system dynamics are introduced to establish a quantitative model of e-commerce knowledge management based on information ecological chain. In order to reveal the long-term evolution law of knowledge management behavior of e-commerce enterprises based on the view of information ecological chain. Test the influencing factors variables. The causality diagram and system flow diagram model of knowledge management in e-commerce enterprises based on information ecological chain are outlined and simulated by Vensim software. The evolution process of knowledge management behavior of e-commerce enterprises based on information ecological chain is obtained, and the policy design is carried out according to sensitivity analysis. Finally, from the point of view of countermeasures and suggestions. On the basis of the research on the knowledge management theory of e-commerce enterprises based on the information ecological chain, combined with the actual situation of the current e-commerce enterprises, it provides appropriate strategies and suggestions for improving the knowledge management performance of e-commerce enterprises. It is hoped that it will have certain guiding significance to the knowledge management activities of e-commerce enterprises in our country.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F272.9

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