农村专业合作社电商效率评价及其驱动力分析——基于上海市郊83家合作社的调查数据

发布时间：2018-01-31 06:31

本文关键词： 生鲜产品电子商务效率驱动力　出处：《商业经济研究》2017年18期 　论文类型：期刊论文

【摘要】：为促进农产品电子商务的发展,本文以上海市郊农村83家蔬果专业合作社为研究对象,利用数据包络分析法评估各合作社农产品电子商务的技术效率,并在评价结果的基础上构造Logistic回归模型,分析影响效率的主要驱动力。研究表明:上海农业合作社的电子商务效率存在一定的规模效应,其提高电子商务效率的主要驱动力为合作社土地规模适中,总营收和电商销售的农产品收入均应相对较高,有可能使消费者使用自提服务,并且销售的农产品富有特色。最后,根据这些研究结果,提出进一步促进农村合作社电商效率的建议。
[Abstract]:In order to promote the development of electronic commerce of agricultural products, this paper takes 83 specialized cooperatives of fruits and vegetables in the suburbs of Shanghai as the research object, and uses the data envelopment analysis method to evaluate the technical efficiency of the electronic commerce of agricultural products of the cooperatives. On the basis of the evaluation results, the Logistic regression model is constructed to analyze the main driving forces affecting the efficiency. The research shows that there is a certain scale effect on the e-business efficiency of Shanghai Agricultural Cooperative. The main driving force to improve the efficiency of e-commerce is the moderate scale of cooperative land, total revenue and income from agricultural products sold by e-commerce companies should be relatively high, which is likely to enable consumers to use self-service. Finally, according to the results of these studies, some suggestions are put forward to further promote the efficiency of rural cooperative e-commerce.
【作者单位】：上海海洋大学经济管理学院;
【分类号】：F321.42;F724.6
【正文快照】： 近年来不少学者开展了农产品电商相关研究,研究范围大都集中在农产品电商的经营模式方面,如程艳红(2014)通过分析美国的运营模式,认为我国生鲜电商的未来发展方向应该是电商和采购基地或家庭农场合作,控制物流成本。樊洪远(2014)的研究进一步提出,生鲜电商必须加强供应链上游

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