广东五华县“农村淘宝”发展问题研究

发布时间：2018-01-31 18:04

本文关键词： 农村淘宝农村电子商务农民收入　出处：《仲恺农业工程学院》2017年硕士论文　论文类型：学位论文

【摘要】：近5年间,我国电子商务市场在城市蓬勃发展,但在农村方兴未艾。国家、各级地方政府以及农民大众,纷纷把“互联网+”和电子商务等现代科技手段作为拓宽农民增收新渠道,有利于促进农村实体经济和互联网思维的电子商务合二为一、融为一体,持续累积二者的叠加效应,也有利于促进农业发展方式的转变,更有利于促进农村一、二、三产业相互渗透、相互融合。农村电子商务作为一项重要的民生工程,由于各地情况不一、模式各异以及效果不同,具体应如何实施操作仍亟待研究。本论文以广东五华县“农村淘宝”项目作为实证分析调查的对象,探析“农村淘宝”对三农产生的影响,指出五华这种山区县域当前“农村淘宝”呈现出来的主要问题,并根据当地“农村淘宝”发展现状以及本文所讨论的问题提出针对性的政策建议。论文首先解释供求弹性理论、信息不对称理论、“农村淘宝”等理论基础,运用文献研究法、实地调查法和比较分析法对五华县“农村淘宝”发展现状进行分析,概述了该县“农村淘宝”存在发展规模偏小、产生效益差、缺乏专业人才、缺少品牌特色等问题及原因。与此同时,针对这些问题,在借鉴国内其他地区“农村淘宝”的经验做法基础上,提出了若干对策建议,比如:通过加强宣传推广,提高认知认同程度;强化资金支撑,完善基础设施;政府搭台主导,培养吸引激励人才;完善产业体系,打造专属品牌;成立中介组织,服务“农村淘宝”。
[Abstract]:In the past five years, the e-commerce market in China has developed vigorously in cities, but in rural areas, local governments at all levels and farmers are in the ascendant. "Internet" and electronic commerce and other modern scientific and technological means have been used as a new channel to broaden farmers' income, which is conducive to the promotion of the rural real economy and Internet thinking. The continuous accumulation of the superposition effect of the two is also conducive to promoting the transformation of agricultural development mode, and more conducive to the promotion of rural primary, second and tertiary industries to infiltrate each other. Rural e-commerce as an important livelihood project, as a result of different local conditions, different models and different effects. How to implement the operation is still to be studied. This paper takes "rural Taobao" project in Wuhua county of Guangdong province as the object of empirical investigation to explore the impact of "rural Taobao" on agriculture, countryside and farmers. This paper points out the main problems of "rural Taobao" in the county area of Wuhua mountain area. And according to the development of local "rural Taobao" and the issues discussed in this paper, put forward targeted policy recommendations. Firstly, the paper explains the supply and demand elasticity theory, information asymmetry theory, "rural Taobao" and other theoretical basis. By using the method of literature research, field investigation and comparative analysis, this paper analyzes the development status of "rural Taobao" in Wuhua county, and summarizes the existence of "rural Taobao" in Wuhua county, which has small scale of development and poor benefit. Lack of professional personnel, lack of brand characteristics and other problems and reasons. At the same time, in view of these problems, in reference to other areas in China "rural Taobao" on the basis of experience and practices, put forward a number of countermeasures and suggestions. For example: strengthen propaganda and promotion, improve the level of cognitive identity; Strengthen capital support and improve infrastructure; The government should set up a platform to lead the development of attracting and encouraging talents; Perfect the industrial system and create the exclusive brand; Set up intermediary organization, serve "rural Taobao".
【学位授予单位】：仲恺农业工程学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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