基于自组织理论的电子商务市场网络演化机制探讨

发布时间：2018-01-31 15:53

本文关键词： 自组织理论电子商务网络演化机制问题对策　出处：《商业经济研究》2017年02期 　论文类型：期刊论文

【摘要】：经济全球化视域下,商业模式变幻莫测,我国市场经济模式为了迎合市场的发展需求,也在不断改变。近年来,传统实体销售模式已经无法满足现代人的购物需求,电子商务市场的网络化发展成为了主流,且形成了多样化的电子商务模式。本文基于自组织理论,通过阐述电子商务市场网络演化的理论基础,对我国电子商务市场网络框架的复杂性进行具体分析。通过对商业系统演化机制的研究,分析出我国电子商务网络演化机制过程中出现的问题,并针对问题提出解决对策,促进我国电子商务网络化机制的发展,为我国经济新常态化发展助力。
[Abstract]:Under the view of economic globalization, the business model is unpredictable. In order to meet the development needs of the market, the market economy model of our country is changing constantly in recent years. The traditional physical sales model has been unable to meet the shopping needs of modern people. The network development of e-commerce market has become the mainstream, and has formed a variety of e-commerce models. This paper is based on self-organization theory. By expounding the theoretical basis of the network evolution of e-commerce market, the complexity of the network framework of E-commerce market in China is analyzed concretely, and the evolution mechanism of commercial system is studied. This paper analyzes the problems in the process of the evolution mechanism of electronic commerce network in China, and puts forward some countermeasures to solve the problems in order to promote the development of the network mechanism of electronic commerce in China, and to help the development of the new economy of our country.
【作者单位】：河南经贸职业学院工商管理学院;
【基金】：2013年河南省科技厅软科学研究计划项目“基于社交网络的病毒式营销问题研究”的阶段性研究成果(课题立项编号:132400411376)
【分类号】：F724.6
【正文快照】： 近年来,国家大力支持发展电子商务,并出台多项政策,电子商务发展慢慢趋于市场化,并摆脱了传统销售之前单一的、一对一的经销模式。趋于市场化的电子商务改变了各行业传统的销售模式,由实体销售逐渐向网络销售转变,在实体营销与网络营销相结合的情形下,市场经济飞速发展。同时,

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