基于行动者网络理论的京东演化过程研究

发布时间：2018-01-31 12:09

本文关键词： 京东演化过程行动者网络理论转译强制通行点　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：人类社会已经进入信息时代,现代信息技术的高速发展和应用对社会产生深远影响,互联网在人们日常生活中扮演着不可或缺的重要角色。京东是中国最大的自营式电子商务企业,也是中国最大的互联网企业之一,发展至今已具近二十年的历史,京东的迅速崛起和发展是当代中国互联网企业发展的典型样例,对其演化过程的个案研究有助于更好地了解当代中国互联网企业及其发展。本文在分析互联网企业的特性、界定演化与企业演化概念的基础上,将京东的演化过程界定为京东及其企业系统随着时间变化的过程,主要包括演化的时间性与演化过程中涉及到的各种相关因素的变化。本文以行动者网络理论(ANT)为基础,以逻辑演绎的方式来分析京东的演化过程。重点通过构建京东演化过程的行动者网络理论分析框架,结合京东演化实际,对京东行动者网络的演化进行建构和分析。转译是京东行动者网络建构的微观机制,异议是京东行动者网络发生演化的动力。本文研究发现,在ANT视角下,京东的演化过程是京东异质行动者网络的形成、发展与更新的过程,京东的演化过程被推演为三个随时间演化的京东行动者网络的建构过程。通过对三个京东行动者网络的差异和联系进行比较分析,发现驱动京东演化的关键行动者在行动者网络I、行动者网络II、行动者网络III中分别为首创者及其企业家精神;企业经营者刘强东、投资者、仓储物流系统、全品类产品、战略、投资资金;企业家、行业合作伙伴、信息技术、业务体系、战略、投资资金、企业文化。但是,京东行动者网络的建构与运作必须依赖于所有行动者的协同作用。同时,演化过程中的关键联结为三个京东行动者网络转译过程中的强制通行点(OPP);此外,京东行动者网络的运作演化使网络内、外部的社会重构。最后,本文通过企业生命周期理论初步验证行动者网络理论应用于京东演化过程的有效性。
[Abstract]:The human society has entered the information age, the rapid development and application of modern information technology have a profound impact on the society, the Internet plays an important role in people's daily life. Jingdong is a proprietary e-commerce business Chinese largest, China is one of the largest Internet companies, has developed with a history of nearly twenty years, quickly the rise and development of the Jingdong is a typical example of contemporary development of China Internet enterprises, contribute to a better understanding of the contemporary China Internet enterprise and its development on the evolution process of case study. This paper analysis the characteristics of Internet enterprise, defines the conception of evolution and the evolution of the enterprise, the evolution process of Jingdong is defined as Jingdong and enterprises system in the process of change over time, including changes to the various factors and evolution in the In this paper. The actor network theory (ANT) based on the logical deduction method to analyze the evolution process of the Jingdong. The actor network theory building Jingdong evolution analysis framework, combined with the actual evolution of the evolution of Jingdong, the Jingdong of actor network construction and analysis. Translation is the microscopic mechanism of actor network construction of Jingdong. The objection is Jingdong actor network evolution power. This study found that, in view of ANT, the evolution of the Jingdong is the Jingdong formed heterogeneous actors of the network, the process of the development and update of the construction process of the evolution process of Jingdong is evaluated for the three time evolution of the Jingdong of actor network. By comparing and analyzing the difference of three a Jingdong of actor network and contact, found the key actors in the actor network evolution driven Jingdong I, actor network II, actor network III Were first and the entrepreneurial spirit; enterprise manager Liu Qiangdong, investors, warehousing and logistics system, the whole category of products, strategy, investment funds; entrepreneurs, industry partners, information technology, business system, strategy, investment funds, corporate culture. However, the synergistic effect of construction and operation of the Jingdong of actor network must rely on all actors at the same time, the key link in the evolution process of three Jingdong to actor network in the process of interpreting the mandatory access point (OPP); in addition, the Jingdong of actor network operation because of the evolution of network, the external social reconstruction. Finally, the validity of this through the enterprise life cycle theory preliminary verification of actor network theory is applied to the evolution process of Jingdong.

【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F713.55

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