东台名优西瓜产销电商化存在的问题及对策

发布时间：2018-02-04 22:22

本文关键词： 西瓜电子商务网购平台生产销售　出处：《中国瓜菜》2017年09期 　论文类型：期刊论文

【摘要】：江苏省东台市是全国大棚西瓜主要种植区域之一,常年西瓜种植面积达到1.87万hm~2。近年来,随着西瓜生产规模的不断扩大,一批果型适中、品质良好、耐贮藏、适宜电商销售的西瓜品种在当地试种成功,成为东台西瓜提质增效的新引擎,借助互联网+的发展,推动了西瓜标准化生产,但在发展过程中也出现了一些新问题。笔者提出相应的对策与建议:一是建立和完善支撑西瓜电商化生产技术保障体系;二是积极探索构建西瓜电商生产产业化方式的有效途径;三是政府主导,循序渐进推进西瓜等新鲜农产品电商化;四是倡导诚信至上的经营理念,以最严谨的作风做好西瓜生产电商化的每个环节。
[Abstract]:Dongtai City, Jiangsu Province is one of the main planting areas of watermelon in greenhouse in China. The planting area of perennial watermelon is up to 18,700 hmm2. In recent years, with the continuous expansion of watermelon production scale, a number of fruit types are moderate. The watermelon varieties with good quality, good storage and suitable for e-commerce sales were successfully planted in the local area, and became a new engine for improving watermelon quality and efficiency in Dongtai. With the help of the development of the Internet, watermelon standardization production was promoted. However, some new problems appeared in the process of development. The author put forward the corresponding countermeasures and suggestions: first, to establish and improve the technical support system to support watermelon production; The other is to explore the effective way to construct the industrialization mode of watermelon ecommerce production; Third, the government is leading, step by step to promote the e-commerce of fresh agricultural products such as watermelon; Fourth, advocate the management idea of honesty first, with the most rigorous style to do a good job in watermelon production e-commerce every link.
【作者单位】：东台市农业委员会;东台市蔬菜研究所;
【基金】：基金项目:江苏省三新工程“江苏现代农业西甜瓜产业技术体系东台基地 ”(SXGC[2017]152)
【分类号】：F323.7;F724.6
【正文快照】： 江苏东台是中国西瓜之乡,是全国最大的小果是坐在电脑前,轻点鼠标,就可以让自己的农产品型礼品西瓜生产基地,规模江苏第一,其产品畅销销往全国各地。网络时代的到来,让农民把以往非苏、浙、沪,远销赣、鄂、闽等10余个省、市、区,出口标准的、分散的、少量的、多样的西瓜,按照

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