电子商务视角下的皮草服装设计研究

发布时间：2018-02-05 19:57

本文关键词： 皮草服装设计方法电子商务　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：在“互联网+”环境之下,电子商务不断发展,虚拟线上与实体线下的结合成为未来商业发展的趋势,各种传统产业的在线化、数据化不可避免。如今,在线销售传统皮草服装,成为了皮草企业近年来的一种新兴的销售渠道,逐步获得皮草消费者的认可。网络上销售的皮草服装规模日益增长,产品也逐步开始具备一些网络化的特性。对于中国想“触网”和已经“触网”的皮草企业而言,如何设计适合网络销售的皮草服装已经成为重要的课题。所以本文旨在研究电子商务视角下的皮草服装的设计方法。本文首先中阐述了课题的背景,研究的目的与意义,界定了电子商务的概念以及概述了电子商务视角下的皮草服装的设计,对比得出网络上销售的皮草服装的设计和实体店销售的皮草服装上的区别,通过案例证明目前网络销售皮草服装主要的一些设计方法。并且运用这些方法做了一次实践设计。最后全文进行了研究相关总结、问题不足提出以及未来展望。
[Abstract]:In the "Internet" environment, e-commerce continues to develop, the combination of virtual online and physical line becomes the trend of future commercial development, the online of various traditional industries, data is inevitable. Now. Online sales of traditional fur clothing, has become a new sales channel of fur enterprises in recent years, gradually get the recognition of fur consumers. The scale of fur clothing sold on the network is growing day by day. Products also gradually began to have some characteristics of networking. For China want to "contact the net" and already "contact the net" fur enterprises. How to design fur clothing suitable for network sales has become an important issue. Therefore, this paper aims to study the design method of fur clothing from the perspective of e-commerce. Firstly, this paper describes the background of the subject. The purpose and significance of the study, the definition of the concept of e-commerce and an overview of the design of fur clothing under the perspective of e-commerce. Compare the design of the fur clothing sold on the network and the difference between the leather clothing sold in the physical store. This paper proves some main design methods of online selling fur clothing by case, and uses these methods to do a practical design. Finally, the paper makes a summary of the relevant research, problems and prospects for the future.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS941.2

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