电子商务环境下生鲜农产品冷链物流固定区域自提点布局与评价

发布时间：2018-02-11 19:00

本文关键词： 冷链物流电子商务自提点布局模糊综合评价法　出处：《重庆工商大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着我国电子商务深入的发展，生鲜农产品电子商务开始深入到人们的生活中，并且受到越来越多电子商务企业的重视。生鲜农产品电子商务的进一步发展对现今物流配送服务提出了新的要求。由于现有物流配送服务网络不能很好地满足配送过程中的安全与保鲜需要，生鲜农产品电子商务交易的时空无限性与配送服务的时空有限性矛盾突出，而传统根据行政区等划分配送区域的方式不能满足对时效性要求极严的生鲜农产品电子商务冷链物流配送需求，，同时分散的需求点致使企业最后一公里配送成本非常高。企业如何在一定配送范围内兼顾消费者的便利性和企业长期配送低成本两方面将直接影响着生鲜农产品电子商务的发展。为此，本文主要提出了以下创新点： 1、通过聚类分析将所需配送总区域划分为多个小型配送区域，设置固定区域自提点，在自提点处建立智能保温箱作为物流企业配送终点和消费者取货点。区域划分的方式将生鲜农产品电子商务交易的时空无限性变为有限性，能解决配送服务时空有限性的难题。 2、建立固定区域自提点层次评价指标体系，将固定区域自提点所处自然环境、社会经济环境、交通条件、基础设施条件、成本费用作为影响指标，并充分考虑周边生鲜农产品电子商务企业数量、消费者网络购物习惯、行业优惠政策、生鲜农产品年产量等行业环境因素，采用模糊综合评价法对备选固定区域自提点进行评价，以选取最优的方案。
[Abstract]:With the further development of e-commerce in China, e-commerce of fresh agricultural products has begun to penetrate into people's lives. The further development of e-commerce for fresh agricultural products has put forward new requirements for the present logistics distribution service. Because the existing logistics distribution service network can not meet the requirements of distribution. The need for safety and preservation in the delivery process, The contradiction between the space-time infinity of e-commerce transaction of fresh agricultural products and the limitation of distribution service is prominent. However, the traditional way of dividing distribution areas according to administrative regions cannot meet the demand for cold chain logistics distribution of fresh agricultural products in electronic commerce, which is very strict in terms of timeliness. At the same time, the scattered demand points make the cost of distribution of the last kilometer of the enterprise very high. How to give consideration to the convenience of consumers and the low cost of long-term distribution of enterprises will directly affect the fresh agricultural products within a certain distribution range. The development of electronic commerce. Therefore, this paper mainly puts forward the following innovative points:. 1. By clustering analysis, the total distribution area is divided into several small distribution areas, and fixed area self-lifting points are set up. The intelligent incubator is established at the self-elevating point as the terminal point of distribution for logistics enterprises and the point for consumers to pick up goods. The method of regional division turns the space-time infinity of e-commerce transaction of fresh agricultural products into finiteness, which can solve the problem of the limitation of distribution service in time and space. 2. Set up the evaluation index system of the fixed area self-elevating point, take the natural environment, the social economic environment, the traffic condition, the infrastructure condition and the cost cost of the fixed area as the influence index. And fully consider the number of e-commerce enterprises in the surrounding fresh agricultural products, consumer shopping habits, preferential policies in the industry, annual output of fresh agricultural products, and other industry environmental factors. The fuzzy comprehensive evaluation method is used to evaluate the self-raising points of alternative fixed regions in order to select the optimal scheme.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F259.2;F326.6

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