民间推动与政府掌控：农村电子商务发展模式研究

发布时间：2018-02-16 02:07

本文关键词： 民间推动政府掌控农村电子商务　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：电子商务是以网络信息技术为手段,以商品交换为中心的商务活动,它并不是虚拟经济,而是传统商业活动各环节的电子化、网络化和信息化,实质上仍是实体经济。农村电子商务是指发生在农村的电子商务活动,包括"消费品的下乡"和"农产品的上行"两个方面。2009年后,大量淘宝网商租客扎根于有特殊地理区位的农村,出现了一种新的经济现象——淘宝村。从2013年阿里研究院首次发现了 20个淘宝村后,2015年淘宝村的数量就喷涌到了 780个,数量之多速度之快令人咋舌。根据各地农村电子商务发生的路径观察,发现其中有两条截然不同的发育模式:民间推动和政府掌控。民间推动指的是农村电商发展模式的形成依靠民间市场内部力量的自发,而政府掌控则是农村电商的孕育依赖外部政府的建构。这两条发育路径代表了两种电商发展模式,各自有独特的发展缘由和过程,其结果都推动了农村电子商务的发展。作为近十年内新生的经济活动,农村电商发展的这两条路径用实践展示了经济秩序形成的两种方式:是自生自发,还是政府建构?如今,这两种农村电商模式都经过了几年的发展,虽然转变了农村以农业为主的单一经济结构,但也都出现了一些问题。民间推动发育的Q村中出现政府掌控过强,政府掌控建构出的T县也遇到民间力量的断裂,而两者都通向了民间活力下降的困境。经济秩序是自生自发,还是政府建构?这背后反映的是政府与市场的关系问题:是自由放任,还是国家干预?这个问题的"源"可以追溯到重商主义和古典经济学,但把这个争论推向全球并争论至今的"源头"当属20世纪上叶凯恩斯和哈耶克之间的漫长战斗,而国内学者林毅夫与张维迎纷扰学界十余年的争议本质上也是政府与市场的关系问题。因此,本文从社会学的视角梳理凯恩斯与哈耶克、林毅夫与张维迎关于政府与市场关系问题的纷争,再以有代表性的南方Q村和北方农业大县T县的农村电子商务发展为案例,通过对两个地域农村电商发展的比较研究,探索农村电子商务发育模式与发展路径。并通过对政府掌控与民间力量互动实践的追溯,思考在政府和平台企业都日益重视农村电子商务发展的顶层战略下,政府与市场的关系应该如何互动协调,以期在理论上和实践上对当下政府与市场的关系问题有所回应。
[Abstract]:E-commerce is a commercial activity with network information technology as the means and commodity exchange as the center. It is not a virtual economy, but the electronization, networking and informatization of all aspects of traditional commercial activities. Rural e-commerce refers to e-commerce activities occurring in rural areas, including the two aspects of "going to the countryside of consumer goods" and "uplink of agricultural products." after 2009, A large number of Taobao merchants and tenants have taken root in rural areas with special geographical locations, and a new economic phenomenon has emerged-Taobao Village. Since 2013, when the Ali Institute first discovered 20 Taobao villages, the number of Taobao villages surged to 780 in 2015. The speed of the numbers is astounding. According to the path of rural e-commerce in different parts of the country, It is found that there are two distinct developmental models: private promotion and government control. Folk push refers to the formation of rural e-commerce development model, which depends on the spontaneous development of the private market. The government control is the gestation of rural e-commerce depends on the construction of external government. These two development paths represent two kinds of e-commerce development models, each has its own unique development reasons and processes. The results have promoted the development of rural electronic commerce. As a new economic activity in the past ten years, the two paths of rural e-commerce development show two ways of forming economic order: spontaneous development or government construction? Nowadays, both of these two rural ecommerce models have undergone several years of development. Although they have transformed a single rural economic structure dominated by agriculture, there have also been some problems. In the village of Q, which is being promoted by the private sector, government control has become too strong. T County, which is controlled by the government, also encounters the breakage of folk power, and both of them lead to the plight of the decline of folk vitality. Is the economic order spontaneous, or is the government constructing it? Behind this is the question of the relationship between the government and the market: laissez-faire or state intervention? The "source" of the problem can be traced back to mercantilism and classical economics, but the long battle between Keynes and Hayek that drove the debate to the global and present day was a long battle between Keynes and Hayek in 20th century. The controversy between Lin Yifu and Zhang Weiying is essentially the relationship between government and market. Therefore, this paper combs Keynes and Hayek from the angle of sociology. Lin Yifu and Zhang Weiying's dispute about the relationship between the government and the market. Then taking the rural e-commerce development of the representative southern Q village and the northern agricultural big county T county as an example, through the comparative study of the two regions' rural e-commerce development, This paper explores the development mode and development path of rural electronic commerce. Through tracing the interactive practice between government control and folk power, the author thinks that the government and platform enterprises are paying more and more attention to the top level strategy of rural electronic commerce development. How to interact and coordinate the relationship between government and market in order to respond to the relationship between government and market in theory and practice.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D925.1

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