黑龙江省农村电子商务发展水平测度实证分析——以15个农村电子商务综合示范县为例

发布时间：2018-02-16 06:10

本文关键词： 农村电子商务测度指标体系因子分析聚类分析　出处：《江苏农业科学》2016年05期 　论文类型：期刊论文

【摘要】：为促进农村电子商务的发展,结合国内外测度电子商务发展水平的理论基础,构建了农村电子商务发展水平测度指标体系,并以黑龙江省15个农村电子商务综合示范县的调研数据为样本,采用因子分析和聚类分析的方法,对样本县域的农村电子商务发展水平进行打分、排名、归类。研究发现,就绪度因子、应用度因子、影响度因子是发展农村电子商务的核心要素;尚志市的农村电子商务综合发展水平最高,克东县的农村电子商务发展水平最低;将15个县域聚成5类,不同类别的县域之间存在共性和差异性。最后提出黑龙江省农村电子商务发展的对策和建议。
[Abstract]:In order to promote the development of rural electronic commerce, combining with the theoretical basis of measuring the level of development of electronic commerce at home and abroad, the index system of measuring the level of development of rural electronic commerce is constructed. Taking the survey data of 15 rural E-commerce comprehensive demonstration counties in Heilongjiang Province as the sample, using factor analysis and cluster analysis, the development level of rural e-commerce in the sample counties is graded, ranked and classified. Readiness factor, application factor and influence factor are the core factors of developing rural electronic commerce, the comprehensive level of rural electronic commerce in Shangzhi city is the highest, and the level of rural electronic commerce development in Kedong county is the lowest. The 15 counties are grouped into 5 categories, and there are commonness and differences among different kinds of counties. Finally, the countermeasures and suggestions for the development of rural electronic commerce in Heilongjiang Province are put forward.
【作者单位】：东北农业大学经济管理学院;
【基金】：黑龙江科技攻关软科学项目(编号:GC13D405) 黑龙江省哲学社会研究规划项目(编号:15JYB05)
【分类号】：F724.6

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