湖北省县域电子商务产业园发展模式研究

发布时间：2018-02-23 23:28

本文关键词： 县域经济电子商务电子商务产业园发展模式　出处：《华中师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：在县域经济快速发展的当今,电子商务作为县域经济发展的推动力呈现出蓬勃的生命力。鉴于县域电子商务的发展缺乏发达地区电子商务先天性的优势,县域电子商务产业园运营而生。发展县域电子商务产业园有利于县域网商企业抱团,从而更好地整合资源,也有利于县域电子商务适应新的变化模式,对于构建县域电子商务服务平台也有促进作用,当地政府也能更准确地将优惠政策用在刀刃上。不仅如此,县域电子商务产业园也有利于解决县域电子商务人才缺乏的问题,能吸引并留住更多的电子商务专业人才和团队,同时也能助县域电子商务精准扶贫一臂之力。但由于目前大部分的县域电子商务产业园发展还处在初级探索的阶段,因此本文将研究的重点放在了县域电子商务产业园的研究上,希望在对这一新兴事物的研究总结中,对各地的电子商务产业园开发、建设、运营有所指导作用。本文分为六大部分。第一部分是导论,包括研究的背景、国内外相关的研究现状、研究具体采取的方案;第二部分是对相关概念的界定和理论基础,对县域、县域电子商务、电子商务产业园进行了定义和特点的概括;第三部分是全国县域电子商务产业园的发展和启示部分,通过对全国县域电子商务和电子商务产业园的现状分析,概括了目前县域电子商务产业园一般采取的开发模式,即政府主导、企业主导以及政企合一三大模式。还概括了县域电子商务产业园的盈利模式,即租金、投资和服务三大盈利模式,以及目前县域电子商务产业园经历的三个发展阶段,即网商聚集阶段、服务聚集阶段和创新整合阶段;第四部分是湖北省县域电子商务产业园的发展,在分析湖北省县域电子商务和电子商务产业园的发展现状和特点之后,通过对四个典型县域电子商务产业园案例的实地调研,总结和比较了湖北省县域电子商务产业园发展模式的特点;第五部分是根据以上分析的结果,概括了目前湖北省县域电子商务产业园发展存在的问题,具体的问题包括政府和企业的合作不够紧密、产业园的定位过大、产业园支撑体系比较薄弱、人才缺乏以及产业园生态系统尚未形成等问题,并根据这些问题提出了相应的解决对策;第六部分为全文的总结与展望。
[Abstract]:At present, with the rapid development of county economy, E-commerce as the driving force of county economic development has shown vigorous vitality. In view of the lack of the inherent advantages of e-commerce in developed regions, the development of county e-commerce lacks the inherent advantages of e-commerce in developed regions. The development of the county e-commerce industry park is conducive to the integration of enterprises in the county area and the integration of resources, as well as to the adaptation of e-commerce in the county area to the new changing model. It also promotes the construction of a county e-commerce service platform, and the local government can more accurately apply preferential policies to the blade. Not only that, the county e-commerce industry park is also conducive to solving the problem of the lack of e-commerce personnel in the county. It can attract and retain more e-commerce professionals and teams, at the same time, it can also help the county e-commerce to help the poor. But at present, the development of most county e-commerce industry parks is still in the initial stage of exploration. Therefore, this paper focuses on the research of the county e-commerce industry park, hoping to develop and build the electronic commerce industry park in various places in the research summary of this new thing. This paper is divided into six parts. The first part is the introduction, including the background of the research, the domestic and foreign related research status, the specific plan of the study; the second part is the definition and theoretical basis of the related concepts, the first part is the introduction, including the research background, the domestic and foreign related research present situation, the research concrete adoption plan; The definition and characteristics of county, county e-commerce and e-commerce industry park are summarized. The third part is the development and enlightenment of county e-commerce industry park. Based on the analysis of the present situation of the county E-commerce and E-commerce industry park, this paper generalizes the general development mode of the county E-commerce industry park, that is, the government leads the development. The paper also summarizes the profit model of the county e-commerce industry park, that is, the three profit models of rent, investment and service, and the three stages of development of the county e-commerce industry park. The 4th part is the development of Hubei county e-commerce industry park. After analyzing the present situation and characteristics of Hubei county electronic commerce and electronic commerce industry park, Based on the field investigation of four typical county E-commerce industry parks, this paper summarizes and compares the characteristics of the development mode of Hubei county-level e-commerce industry parks. Part 5th is based on the above analysis results. This paper summarizes the problems existing in the development of the county e-commerce industry park in Hubei Province. The specific problems include the insufficient cooperation between the government and the enterprises, the location of the industrial park is too large, and the support system of the industrial park is relatively weak. The shortage of talents and the unformed ecological system of industrial parks have not been formed, and the corresponding countermeasures are put forward according to these problems. Part 6th is the summary and prospect of the full text.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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