跨境电子商务支付表征、模式与影响因素

发布时间：2018-02-26 15:23

本文关键词： 跨境电子商务跨境支付第三方支付平台支付习惯　出处：《企业经济》2017年07期 　论文类型：期刊论文

【摘要】：传统国际贸易模式下的跨境支付无法匹配与满足跨境电子商务发展的现实需求。研究发现,除货到付款、银行卡等跨境支付方式外,第三方支付、电子钱包等新兴跨境支付方式不断涌现,并正在被快速推广与应用,服务于跨境电子商务的跨境支付业务,并受越来越多企业的青睐。全球不同地区的跨境支付表征及使用习惯差异显著;就中国第三方支付方式而言,针对不同跨境电商模式会提供不同跨境支付业务,如购付汇与收结汇等。跨境支付方式的选择会受到诸如支付方式普及率、使用偏好、使用成本等因素影响。基于此,在运作跨境支付业务时,建议采用多种跨境支付搭配使用,追求目标市场与自身优势的完美结合,实现跨境支付与跨境电商平台协同等策略。
[Abstract]:Cross-border payment under the traditional international trade model cannot match with the actual needs of cross-border e-commerce development. The study found that, in addition to cross-border payment methods such as on-delivery payment, bank card and other cross-border payment methods, third-party payments, Emerging cross-border payment methods, such as electronic wallets, are emerging and are being rapidly promoted and applied to cross-border payment services in cross-border e-commerce. There are significant differences in cross-border payment characteristics and usage habits in different regions of the world. In terms of third-party payment methods in China, different cross-border e-commerce modes will provide different cross-border payment services. For example, purchase and payment of foreign exchange and settlement of foreign exchange. The choice of cross-border payment method will be affected by factors such as popularity of payment method, preference of use, cost of use and so on. Based on this, when operating cross-border payment business, it is suggested that a variety of cross-border payment combinations should be used. Pursuing the perfect combination of target market and its own advantages, realizing the strategy of cross-border payment and cross-border e-commerce platform coordination.
【作者单位】：西北政法大学商学院;
【基金】：教育部哲学社会科学研究重大课题攻关项目“跨境电子商务企业经营风险预警与防范机制研究”(项目编号:16JZD021)
【分类号】：F724.6;F832.2

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