界面“尤物”:新闻客户端电商化新窥

发布时间：2018-03-01 18:22

  本文关键词： 商化 界面 电子商务领域 商品销售 定制服务 原创内容 转型方向 月上 板块 生态环境　出处：《青年记者》2017年27期 　论文类型：期刊论文

【摘要】：正近年来,在"互联网+"背景下,新闻客户端借助自身的内容和品牌优势介入电子商务领域,是移动互联网与新闻媒体结合的产物,也是在全新的生态环境下,媒体社会价值和商业价值结合的重要转型方向。2014年9月上线的财经商业新闻客户端界面,同时推出了购物板块"尤物",在全球范围寻找好产品,为商务男士提供定制服务,助推了新闻媒体电商化的新探索。这也在业内引起质疑和争议,焦点在于:电商化后的新闻媒体如何保持商品销售与媒体话语权的区隔?能否
[Abstract]:In recent years, under the background of "Internet", news clients get involved in the field of electronic commerce by virtue of their own content and brand advantages, which is the product of the combination of mobile Internet and news media, and is also in a new ecological environment. The integration of media social value and business value is an important transformation direction. In September 2014, the financial and business news client interface was launched. At the same time, we launched the shopping section "special object" to find good products around the world to provide custom-made services for business men. This has also aroused doubt and controversy in the industry. The focus is: how can the news media maintain the division between the sales of goods and the right of the media to speak? Is it possible
【作者单位】： 吉林华桥外国语学院文学院;
【分类号】：G210.7
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本文编号：1553044