承德市乡村旅游电子商务应用研究

发布时间：2018-03-03 06:36

本文选题：承德旅游　切入点：乡村旅游　出处：《广西师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：承德乡村旅游资源丰富,发展潜力大。承德市拥有《旅游资源分类、调查与评价》国家标准中的全部八种旅游资源,其中依托承德满蒙民族文化优势的满族蒙古族风情村;依托契丹文化优势在辽河源打造的契丹风情村等特色文化旅游村寨都具有一定的特点和吸引力。此外,还有以磬锤峰、双塔山为代表的丹霞地貌景观,以潘家口水库为代表的水景风光和以雾灵山为依托的动植物景观,丰富的旅游资源为承德乡村旅游业的发展打下了良好的基础。但由于宣传不利、景区管理不善、乡村旅游资源开发缺乏整体观念和统筹规划等原因导致承德市周边乡村虽然蕴藏着丰富的旅游资源,但目前被游客所熟知的仅木兰围场、金山岭长城周边村寨、雾灵山景区及周边民居等10余处景观,大部分旅游资源知名度小、利用率较低。但随着信息化时代的到来,电子商务的出现恰恰能够解决承德乡村旅游发展中的出现的各种问题。论文首先对国内外乡村旅游电子商务的发展现状进行了描述并对目前国内互联网发展情况和使用人群进行了分析,明确了承德市目前已经具备发展乡村旅游电子商务的基础,然后对承德市乡村旅游发展止步不前的原因进行了分析,得出实施承德乡村旅游电子商务可以解决承德乡村旅游中存在的景点知名度低、管理不善等问题。其次通过调研对承德市现有乡村旅游电子商务现状,包括与旅游平台的合作情况、已经存在的旅游电子商务系统等进行了分析,指出承德乡村旅游电子商务发展中存在的问题,并提出了相关建议。接下来论文根据以上的建议构建了符合承德市乡村旅游资源特点的电子商务平台,包括平台主要的功能模块构建方案,旅游终端设施建设方案以及乡村旅游电子商务平台软件构建方案。除此之外还对该平台运作产生的主要费用和运行模式进行了分析。论文最后利用该旅游电子商务平台构建方案结合承德市兴隆县旅游资源特征对兴隆县现有乡村旅游电子商务体系进行了改造,提出改善兴隆县乡村旅游电子商务的方案。据此,本文提出承德市乡村旅游电子商务体系的建设需要在包括“旅游门户网站”、“云计算”、“旅游大数据”等几方面开展以下几方面的工作:1.建立承德乡村旅游电子商务平台。利用云计算、大数据等技术搭建承德乡村旅游平台,通过平台管理整个承德市的乡村旅游资源、企业资源、游客信息,并利用宣传媒体对该平台进行推广。2.建立乡村旅游终端系统。除了电子商务平台还需在各旅游景点建立自动售票、LED广告牌等硬件终端,辅助电子商务平台对旅游景点进行推广宣传。3.建立游客自主购票系统。方便广大游客在线或利用旅游终端进行购票,增加旅游企业管理效率,提高游客满意度。4.在乡村旅游中的应用大数据技术。仅仅有客户使用平台是不够的,需要对乡村旅游景点及客户信息进行分析汇总,为企业提供最佳的管理策略,为客户提供最优的旅游线路,这都需要应用大数据和云计算技术。
[Abstract]:Chengde rich rural tourism resources, Chengde city has great potential for development. "The tourism resources classification, investigation and evaluation of the national standard > in all eight kinds of tourism resources, which relies on Chengde Mongolian ethnic culture advantage of Manchu and Mongolian style village; cultural tourism village village and other characteristics of Qidan Qidan culture relying on the advantage to build the source in the Liaohe River with certain characteristics and attractive. In addition, there are the sledgehammer peak Danxia landscape, Twin Towers mountain as the representative, in Panjiakou Reservoir represented by Wuling Mountain and water scenery based on animal and plant landscape, rich tourism resources for the development of rural tourism in Chengde has laid a good foundation. But because of bad publicity. Scenic area management, the development of rural tourism resources and the lack of an overall concept of overall planning and other causes of the surrounding countryside. Although Chengde city is rich in tourism resources, but there is Only tourists in Mulan Wei Chang known as the the Great Wall Jinshanling villages around the Wuling Mountain scenic area and the surrounding residential areas, more than 10 well-known landscape, most of the tourist resources, the low utilization rate. But with the advent of the information era, the emergence of electronic commerce is to solve the development of rural tourism in Chengde in a variety of problems. Firstly, the current situation of the development of the domestic and foreign rural tourism e-commerce are described and the current domestic Internet development and the use of people are analyzed, clearly Chengde city currently have basic electronic business development of rural tourism service, and then analyzes the cause of the development of rural tourism in Chengde city to stop the implementation of e-commerce, the rural tourism in Chengde can solve the problems in Chengde rural tourism attractions of low visibility, poor management and other issues. Secondly, through the investigation on the existing village in Chengde City The status quo of tourism e-commerce, including cooperation and tourism platform, existing tourism e-commerce system are analyzed, pointed out the existence of Chengde rural tourism e-commerce development problems, and puts forward related suggestions. Then according to the above suggestions to build e-commerce platform in line with the characteristics of rural tourism resources in Chengde city. Including the construction scheme of the main functional modules of the platform, the construction scheme of terminal facilities and tourism rural tourism e-commerce platform construction scheme is analyzed. The main charge in addition to the operation of the platform with the mode. Finally, combining the construction features of tourism resources in Chengde County, the county is booming existing rural tourism e-commerce system the reconstruction scheme of the tourism e-commerce platform, put forward to improve the county rural tourism electronic commerce is booming. According to the plan For this, this paper proposes that the construction of Chengde rural tourism e-commerce system need to include "travel portal", "cloud computing", "to carry out the following work on tourism data": 1. the establishment of Chengde rural tourism e-commerce platform. The use of cloud computing, build Chengde rural tourism platform big data technology through the platform, management of the entire city of Chengde rural tourism resources, enterprise resources, tourist information, and on the platform for the promotion of.2. to establish a terminal system of rural tourism by the media. In addition to the need to establish e-commerce platform of automatic ticketing in various tourist attractions, LED billboards and other auxiliary hardware terminal, e-commerce platform of tourist promotion the establishment of independent tourists publicity.3. ticketing system. To facilitate the tourists to purchase online or use the tourism terminal, increase the management efficiency of tourism enterprises, improve the satisfaction of the tourists The degree of.4. in rural tourism in the application of big data technology. Only customers use the platform is not enough, need to carry on the analysis summary of rural tourism attractions and customer information, to provide the best management strategy for the enterprise, to provide the optimal travel routes for customers, which requires the application of big data and cloud computing technology.

【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F327;F592.7;F724.6

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