基于创业教育的高校校园电子商务实践研究

发布时间：2018-03-03 11:09

本文选题：高校创业教育　切入点：校园电子商务创业　出处：《西南交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：作为高校教育热点之一的创业教育,从上世纪中期在美国、欧洲等国家兴起,我国的众多高校也在紧随其后,以不同形式开展着这一教育活动。开展创业教育主要的目标就是一一通过创业教育来提升高校学生的创新能力、创业素养以及专业学习的动手实践能力等等,而进行创业教育单靠理论教育是无法实现培养学生相关能力的目的的。伴随电子商务浪潮席卷全球的今天,电子商务也进入了大学校园,校园电子商务创业也因此而如火如茶地进行着。本文结合高校创业教育的发展情况,并结合当前校园电子商务创业中,对遇到的实际问题等进行了细致研究分析,首先对创业教育的发展现状等进行了分析研究,进而根据校园电子商务创业的内在要求和创业教育的具体情况相结合,提出高校进行校园电子商务创业的必要性,并采取问卷调查的方式来对学生参与创业的意愿等进行了较为详细的调查以及分析研究,这样更有利于本文后期针对校园电子商务创业的实施起到参考作用；其次根据实际案例一一四川工商职业技术学院的校园电子商务创业实例说明,校园电子商务创业的实际意义和价值；最后,通过对相关实例的研究分析,对与高校校园电子商务创业有关的高校和相关政府部门提出了本文的研究观点和建议,以期改进和完善我国现行的高校创业教育体系,促进高校校园电子商务的健康、持续发展。本文的研究价值在于,通过对我国创业教育的研究,结合校园电子商务创业的开展,不仅有利于探索更适合我国国情的创业教育方式,更重要的在于通过校园电子商务创业,能够有效促进高校创业教育的发展,能够有效指导高校相关专业的建设,能够有效缓解我国高校毕业生就业问题等等一系列问题,为培养具有自主创新能力的人才提供了良好的借鉴和参考。
[Abstract]:As one of the hotspots of higher education, entrepreneurship education has risen in the United States, Europe and other countries since the middle of 0th century, followed by many universities in our country. The main goal of developing entrepreneurship education is to enhance the students' innovative ability, entrepreneurial accomplishment and practical ability of professional learning through entrepreneurship education, and so on. However, the aim of cultivating students' relevant ability can not be achieved by theoretical education alone. With the tide of electronic commerce sweeping the world today, electronic commerce has also entered university campuses, and the campus e-commerce entrepreneurship has been carried on like tea. This paper combines the development of entrepreneurship education in colleges and universities. Combined with the current campus e-commerce entrepreneurship, the actual problems encountered have been carefully studied and analyzed. Firstly, the development status of entrepreneurship education has been analyzed and studied. Then according to the inherent requirements of campus e-commerce entrepreneurship and the specific situation of entrepreneurship education, the necessity of campus e-commerce entrepreneurship in colleges and universities is put forward. And the way of questionnaire investigation and analysis of students' willingness to participate in entrepreneurship, which is more conducive to the implementation of the campus e-commerce entrepreneurship in the later stage of this paper plays a reference role; Secondly, according to the actual case-the example of campus e-commerce entrepreneurship in Sichuan Institute of Business and Technology-illustrates the practical significance and value of campus e-commerce entrepreneurship; finally, through the research and analysis of relevant examples, In order to improve and perfect the current education system of entrepreneurship in colleges and universities, and promote the health of electronic commerce in colleges and universities, this paper puts forward some research points and suggestions to the universities and related government departments related to the establishment of e-commerce in colleges and universities. Sustained development. The research value of this paper lies in that, through the research of entrepreneurship education in our country and the development of campus electronic commerce, it is not only helpful to explore the way of entrepreneurship education that is more suitable for our country's national conditions, but also more important is to start an undertaking through campus electronic commerce. It can effectively promote the development of entrepreneurship education in colleges and universities, can effectively guide the construction of related majors in colleges and universities, can effectively alleviate the employment problems of college graduates in China, and so on. It provides a good reference and reference for cultivating talents with independent innovation ability.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G647.38;F724.6

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