少数民族地区旅游开发的电子商务发展研究

发布时间：2018-03-07 00:00

本文选题：少数民族　切入点：旅游　出处：《贵州民族研究》2017年07期 　论文类型：期刊论文

【摘要】：虽然近年来民族旅游开发的电子商务得到了蓬勃发展,形成了多种旅游电子商务模式,但是由于各种因素制约,民族旅游业的电子商务发展存在着平台质量欠缺、资源整合不足、信息传递机制不健全等问题,这些问题直接影响了电子商务对民族旅游业的产业优化整合意义实现。要使电子商务的意义发挥更加充分,不仅需要在思想方面加深电子商务的产业意义理解,也要在电子商务平台建设上以游客需求为导向,进行功能方面的完善,还可以创新思维,形成新的电子商务模式,同时还需要加强对电子商务平台的数据发掘,使电子商务成为民族旅游业战略发展的坚实支撑。
[Abstract]:In recent years, the development of e-business in ethnic tourism has been booming, forming a variety of tourism e-commerce models, but due to various factors, the e-commerce development of ethnic tourism has a lack of platform quality. These problems, such as insufficient integration of resources and imperfect mechanism of information transmission, directly affect the realization of the significance of E-commerce to the industrial optimization and integration of national tourism. It is necessary not only to deepen the understanding of the industrial significance of electronic commerce in the ideological aspect, but also to take tourists' demand as the guide in the construction of electronic commerce platform, and to improve its function. It can also innovate its thinking and form a new electronic commerce model. At the same time, we need to strengthen the data mining of e-commerce platform to make e-commerce a solid support for the development of national tourism strategy.
【作者单位】：辽宁工程技术大学工商管理学院;沈阳理工大学经济管理学院;
【分类号】：F592.7;F724.6

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