农村电子商务产业集群的形成机制——基于典型淘宝村的案例分析

发布时间：2018-03-08 20:26

本文选题：低门槛创业　切入点：羊群效应　出处：《科技管理研究》2017年11期 　论文类型：期刊论文

【摘要】：通过对"东风村""消泾村"和"青岩刘村"等我国3个典型淘宝村内26位创业家的深度访谈,采用多案例研究的方法,就创业门槛、"羊群效应"和农村电子商务产业集群形成之间的逻辑关系进行探析。研究发现:农村电子商务产业集群形成的主要原因是农村社会创业决策的"羊群效应",形成"羊群效应"的关键则是电子商务发展初期创业的低门槛特性;资金投入较低、网销知识较少、生产工艺容易掌握、经营场所不加限制等因素都在一定程度上激励着农民主体的创业热情。因此,在政策上更应关注创业资源和领头人示范在推动农村地区创业集聚的积极意义。
[Abstract]:Through in-depth interviews with 26 entrepreneurs in three typical Taobao villages in China, such as "Dongfeng Village", "Xiaojing Village" and "Qingyan Liu Village", the method of multi-case study is used. This paper probes into the logical relationship between the threshold of entrepreneurship, "herd effect" and the formation of rural e-commerce industrial cluster. The main reason for the formation of rural e-commerce industrial cluster is the "sheep" of rural social entrepreneurial decision. Group effect ", the key to the formation of" herd effect "is the low threshold characteristic of the initial stage of e-commerce development. Such factors as low capital investment, less knowledge of net marketing, easy mastery of production technology, and no restrictions on the place of operation have to some extent inspired the enthusiasm of the main body of farmers to start their own businesses. In policy, we should pay more attention to the positive significance of entrepreneurial resources and leader demonstration in promoting entrepreneurship agglomeration in rural areas.
【作者单位】：河南工业大学管理学院;
【基金】：国家社会科学基金项目“网上信用风险的群体演化机制与多维防控策略研究”(14BGL153) 河南省高等学校重点科研项目“农村电子商务产业集群形成机理与发展对策”(17B630003) 河南省高校新型智库专项研究项目
【分类号】：F724.6

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