基于模糊关系矩阵的跨境电商战略联盟伙伴选择研究

发布时间：2018-03-11 11:00

本文选题：层次分析(AHP)　切入点：模糊分析　出处：《国际经贸探索》2017年03期 　论文类型：期刊论文

【摘要】：为构建跨境电子商务战略联盟伙伴选择多属性决策模型,采用模糊分析和关系矩阵相结合进行赋权决策,在模糊评价数据采集上,尝试采用新的约定方式获取判断矩阵和隶属矩阵。模型通过了某对俄跨境电子商务战略联盟的算例检验,以黑龙江省牡丹江市的5家企业进行实证,计算过程较为顺利,综合评价数据较好,与主要联盟成员初期的主观判断基本相符,实证取得预期目的,模型可以作为选择联盟成员的理论参考。跨境电子商务战略联盟的后续构建与实施,既要有良好的宏观环境,又要有高效的组织运营方式,根据调研实践,提出了相应建议。
[Abstract]:In order to build a multi-attribute decision-making model of strategic alliance partner in cross-border e-commerce, the fuzzy analysis and relational matrix are used to make the weight decision, and the fuzzy evaluation data collection is adopted. This paper attempts to obtain the judgment matrix and the subordinate matrix by a new agreement method. The model has passed a case test of the strategic alliance of Russian cross-border electronic commerce, and has been proved by five enterprises in Mudanjiang City, Heilongjiang Province, and the calculation process is relatively smooth. The comprehensive evaluation data is good, basically consistent with the subjective judgment of the main alliance members at the initial stage. The model can be used as the theoretical reference for selecting alliance members. The follow-up construction and implementation of cross-border e-commerce strategic alliance. It is necessary to have a good macro environment and efficient organization and operation mode. According to the research practice, the corresponding suggestions are put forward.
【作者单位】：哈尔滨商业大学管理学院;黑龙江省政府发展研究中心;黑龙江省政府发展研究中心对外经济处;
【基金】：2015年国家社科基金年度项目(15BJL042) 2016年度黑龙江省经济社会发展重点研究课题(16013) 黑龙江省哲学社会科学研究规划项目(16EDE16)
【分类号】：F724.6

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