电子商务下仓储式超市运营模式研究

发布时间：2018-03-13 02:33

本文选题：仓储式超市　切入点：电子商务　出处：《山东大学》2011年硕士论文　论文类型：学位论文

【摘要】：在经济的潮起潮落下,商品生产和消费方式也有相应的调整和变化,新的商业形式层出不穷。仓储式超市是连锁零售业中的一种,其出现及迅速发展的态势格外引人注目。仓储式超市是一种集商品销售与商品储存于一个空间的零售形式,日本及台湾又称之为“量贩”。具有规模大、投入少、价格低的优势。商品种类多,并由顾客自选,利用现代电脑技术进行管理,合理管理产品的进、销、存,方便了人们购物并提高了企业的销售管理水平,是目前很受客户欢迎的经营模式。随着信息技术的不断更新,一种新型的经营模式出现了----电子商务。随着购物网站的出现,传统企业不再是消费者的唯一选择。生产商、批发商、零售商、个人用户等可以通过电子商务完成交易,交易不再受时间与空间的限制,信息更新加快,沟通更为方便,使商家与消费者的有了传统模式下所缺少的交互性。由于其购物便利、沟通迅速、服务良好,电子商务在我国发展迅速。这为市场提供了更大的商机,许多企业纷纷踏入电子商务范畴：生产厂家开展网上直销,旅游行业开展电子订票平台,之前通过DM进行营销的企业开始创立了网上商城等等。仓储式超市同样面临着这样的问题,如何将平台扩大,将自身优势与现代信息技术结合起来,改造传统的经营方式。本文对仓储式超市的运营模式进行分析,研究其发展现状、经营特点、管理方式等等。并对电子商务的经营模式进行分析,阐述国内外电子商务发展现状,其优势及面临的问题。电子商务冲击着传统企业,仓储式超市应凭借其优势----低价的商品、便捷的服务、良好的市场基础,完善的物流配送和库存管理系统,结合电子商务扩大自己的销售平台,开展网上超市或并借助先进技术改善企业的供应商的管理。为了满足企业战略的策划并实现最大限度迎合市场的需求,应该选择多样的电子商务运营模式来打造适合企业本身的特色、风格。本文以发展较为成功的中国本土仓储式超市----武汉中百仓储为例,分析其运营模式及其向电子商务转型的情况,面临的问题,解决方案以及未来发展趋势。本文从仓储式超市的运营模式,电子商务的不同经营模式入手分析,并结合仓储式超市自身实际发展情况,找到与电子商务的契合点,研究其新的经营模式。本文共分为六章,构造如下：第一章,绪论。第二章,仓储式超市概述。对仓储式超市的发展历程,特点进行分析。第三章,电子商务发展概述。分析其经营模式及特点。第四章,电子商务与仓储式超市相结合的运营模式。第五章,以武汉中百仓储为例的仓储式超市经营模式及电子商务应用。第六章,论文的总结与展望。总结与建议,对全文进行综述,并分析仓储式超市与电子商务结合的未来发展趋势。
[Abstract]:Under the ebb and flow of the economy, commodity production and consumption patterns have been adjusted and changed accordingly, and new commercial forms have emerged in endlessly. Warehouse supermarkets are one of the retail chains. The emergence and rapid development of the supermarket is a kind of retail form that integrates the sale of goods and the storage of goods in one space. Japan and Taiwan also call it "volume vendor". It has a large scale and low investment. The advantage of low price. There are many kinds of goods, which are chosen by the customers. The products are managed by modern computer technology, and the products are managed reasonably. It is convenient for people to buy goods and improve the sales management level of enterprises. Is the current very popular business model of customers. With the continuous updating of information technology, a new business model has emerged-e-commerce. With the emergence of shopping websites, traditional enterprises are no longer the only choice for consumers. Manufacturers, wholesalers, retailers, Individual users and so on can complete the transaction through the electronic commerce, the transaction is no longer limited by the time and the space, the information renewal speeds up, the communication is more convenient, so that the merchants and the consumers have the lack of interactivity in the traditional mode. Rapid communication, good service, and rapid development of e-commerce in China. This provides greater business opportunities for the market. Many enterprises have stepped into the category of e-commerce: manufacturers develop direct sales online, tourism industry develop electronic booking platform, Before DM marketing enterprises began to create online shopping malls and so on. Warehouse supermarkets also face such problems how to expand the platform combine their own advantages with modern information technology and transform the traditional management methods. This paper analyzes the operation mode of warehouse supermarket, studies its development status, management characteristics, management methods and so on. It also analyzes the management mode of electronic commerce, and expounds the current development situation of electronic commerce at home and abroad. Its advantages and problems. E-commerce impacts on traditional enterprises. Warehouse supermarkets should rely on their advantages-low price goods, convenient service, good market foundation, perfect logistics distribution and inventory management system. In order to meet the strategic planning of enterprises and meet the needs of the market, we can expand our sales platform, develop online supermarkets or improve the management of suppliers with the help of advanced technology. We should choose a variety of e-business operation modes to create the characteristics and styles suitable for the enterprise itself. This paper takes the development of the more successful Chinese local warehouse supermarket-Wuhan Zhongbai warehousing as an example. This paper analyzes its operation mode and its transition to e-commerce, the problems it faces, the solutions and the development trend in the future. This article starts with the operation mode of warehouse supermarket, the different management mode of electronic commerce, and combined with the actual development of warehouse supermarket, finds the point of agreement with electronic commerce. This paper is divided into six chapters: chapter one, introduction. Chapter two, the overview of warehouse supermarket. The development course and characteristics of warehouse supermarket are analyzed. Chapter three, Overview of the development of electronic commerce. Analysis of its business model and characteristics. Chapter 4th, combined operation mode of electronic commerce and warehouse supermarket. 5th chapter, Taking Wuhan Zhongbai warehousing as an example, the management mode of warehouse supermarket and the application of electronic commerce. 6th chapter, summary and prospect of the paper, summary and suggestion, summarize the whole text, and analyze the future development trend of the combination of warehouse supermarket and electronic commerce.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F721;F724.6

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